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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation through strategic campaign management across multiple channels, including paid media and account-based marketing. Proficient in analyzing performance metrics and collaborating with cross-functional teams to optimize marketing initiatives.
Highest-signal resume keywords
Paid Campaign ManagementAccount-Based MarketingWebinar Program DevelopmentAnalytical SkillsMarketing Automation Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationCampaign OptimizationAttribution MetricsFunnel MetricsBudget ManagementPipeline ConversionTarget Account SelectionMultichannel MarketingProgram KPIsProject Management
Soft Skills
Clear CommunicationCollaborationBuilder's MindsetAnalytical ThinkingProject Management
Tools & Technologies
HubSpotMarketoSalesforceAI ToolsCRM Tools
Industry Keywords
Demand Generation ProgramsWebinarsPaid MediaSocial Media MarketingLong Sales Cycles
About the role
Key responsibilities & impact- Build and run demand-generation programs that fill the pipeline
- Own campaigns across paid media, webinars, account-based marketing and social from strategy through launch and optimization
- Plan, launch and optimize paid campaigns across LinkedIn, Google, Meta and content syndication channels
- Own budget pacing, testing and reporting on CAC, pipeline and ROI
- Run the webinar program end to end, including topics, speakers, promotion, production and pipeline-conversion follow-up
- Define target account lists and build tiered account-based marketing plays
- Orchestrate multichannel touches to drive engagement and meetings
- Use paid and organic social to reach buyers, amplify campaigns and generate demand
- Define program KPIs and collaborate with RevOps on dashboards showing pipeline and revenue contribution
- Stand up new channels and programs, test quickly, discontinue ineffective initiatives and scale successful ones
- Align daily with Sales, SDRs, Product Marketing, Content, Design and RevOps on targets, messaging and handoffs
Requirements
What you’ll need- 3+ years of hands-on experience running paid campaigns on LinkedIn, Google or Meta, with a track record of hitting pipeline targets
- Experience building and scaling a webinar program that converts attendees into pipeline
- Experience running account-based marketing in close partnership with Sales, including account selection, orchestration and measurement
- Track record of using paid and organic social as a demand channel
- Strong analytical skills, including attribution and funnel metrics
- Working knowledge of marketing automation and CRM tools, such as HubSpot, Marketo and Salesforce
- Clear, concise communication skills and ability to align multiple teams around a plan
- Experience marketing to large, complex organizations with long sales cycles and multiple stakeholders
- Strong project management skills; ability to manage overlapping campaigns, timelines, owners and dependencies
- Builder's mindset for creating programs, processes and playbooks from scratch
- Collaborative approach across teams and with Sales
- Comfort using AI tools for copy drafting, audience-list building and campaign-result analysis
- Willingness to travel 1–2 times per quarter
- Must be authorized to work in the US if located there
- Have run 12+ webinars over the course of one year
Benefits
Comp & perks- Compensation package including salary
- Equal opportunity workplace
- Opportunity to work remotely in the US
- Travel 1–2 times per quarter