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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO strategy development and execution, with a strong focus on keyword research, content optimization, and technical SEO health. Proven ability to collaborate across teams and manage content projects while driving organic traffic and conversion metrics.
Highest-signal resume keywords
SEO Strategy DevelopmentKeyword ResearchTechnical SEO HealthGA4 ProficiencyAEO / AI-Search Visibility
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Keyword Cluster ArchitectureCompetitive SERP AnalysisContent-Gap AnalysisContent StrategyInternal LinkingPage Structure OptimizationIndexingSitemapsStructured DataSchema Markup
Soft Skills
CollaborationProject ManagementStrategic ThinkingHands-On Execution
Tools & Technologies
Google Search ConsoleSEMrushAhrefsProfoundAirOps
Industry Keywords
AI-Generated AnswersConsumer-Facing TechProduct-Led CompanyOrganic Traffic ConversionFreelancer Management
About the role
Key responsibilities & impact- Own Runway's SEO and AEO strategy end to end
- Develop keyword cluster architecture, competitive SERP analysis, content-gap analysis, and search-intent-aligned content strategy
- Champion Runway's presence in AI-generated answers
- Build Runway's SEO content library, including briefs, landing pages, and articles
- Identify and scope high-opportunity content while preserving quality and brand voice
- Design and run experiments on content formats, internal linking, and page structure
- Own technical SEO health, including indexing, sitemaps, structured data, and schema markup
- Monitor the site and recommend site structure and information architecture changes
- Track keyword rankings, organic traffic, and AI citation trends
- Measure organic traffic conversion into product signups
- Collaborate with development, product, marketing, and design teams and manage freelancers
Requirements
What you’ll need- 4+ years in SEO, with experience contributing to overall strategy
- Experience building or scaling an SEO function from a small base
- Ability to move between strategic and hands-on work
- Experience collaborating across teams, managing freelancers, and partnering with product, marketing, and design teams
- Proficiency with GA4 and Google Search Console
- Proficiency with keyword and competitive research tools such as SEMrush or Ahrefs
- Experience in AEO / AI-search visibility
- Experience using Profound, AirOps, or similar AEO tool is a plus
- Experience at an AI, product-led, or consumer-facing tech company is a plus
- Candidates in the U.S. must be authorized to work in the U.S. if located there
Benefits
Comp & perks- Compensation package beyond base salary
- Equal opportunity to succeed
- Diverse and inclusive workplace
- Future contact about job opportunities for up to 4 years with consent
