Rush Street Interactive

Director

• Lead and manage an ongoing player, market, and competitive research program across RSI’s regulated markets
• Maintain a competitive and market scorecard covering market share, feature and promotional parity, vendor and content exclusivity, competitive positioning, and player experience
• Lead, develop, and manage the Research team
• Conduct brand perception, positioning, campaign, and creative research with Marketing
• Validate Product roadmap decisions and feature prioritization using player and market evidence
• Inform pricing, promotional, vendor, and content decisions with Commercial
• Design and conduct qualitative and quantitative research, including user testing, focus groups, moderated interviews, and player surveys
• Identify player motivations, behaviors, needs, and friction points and translate findings into recommendations
• Facilitate research readouts with Product, Marketing, Commercial, and other stakeholders
• Establish a shared evidence base across Marketing, CRM, Product, Commercial, UX, Data/Analytics, Customer Support, and Design System teams
• Establish and manage a centralized research request intake process
• Develop and maintain a research prioritization framework
• Maintain a searchable repository of research findings, competitive intelligence, and market information
• Establish recurring research and insight readouts at least monthly
• Manage and brief external research agencies, data providers, and specialized vendors
• Monitor vendor and content exclusivity and provide intelligence for vendor and commercial decisions
• Partner with Analytics and Data Science to integrate research with behavioral, operational, and performance data
• Communicate findings through reports, presentations, and working sessions
• Monitor emerging trends in gaming, fintech, digital experiences, and adjacent industries
• Adapt research approaches to regional and cultural nuances across U.S. and international markets, particularly Latin America
• Establish a company-wide source of player, market, and competitive intelligence
• Connect research outcomes to acquisition, conversion, retention, and player value

Director, Research