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Rust Automation & Controls Inc

Outside Sales Engineer

Rust Automation & Controls Inc

. Achieve sales goals through increased revenue and gross margin .

Posted 10/23/2026full-timeSanta Rosa • California • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in industrial sales with a focus on achieving revenue and gross margin targets while building strong customer relationships. Proficient in utilizing CRM systems and Microsoft Office to manage accounts and sales activities effectively.

Highest-signal resume keywords
Industrial Sales ExperienceCRM/ERP ProficiencyCustomer Relationship ManagementStrategic PlanningSales Goal Achievement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Strategy DevelopmentQuotation PreparationOpportunity AnalysisAccount PenetrationProduct Knowledge
Soft Skills
Interpersonal SkillsCommunication SkillsOrganizational SkillsSelf-MotivationAdaptability
Tools & Technologies
Microsoft OfficeNetSuiteSalesforce
Industry Keywords
Commercial AccountsIndustrial AccountsMunicipal AccountsSales ActivitiesTerritory Management

Tech Stack

Tools & technologies
ERPRust

About the role

Key responsibilities & impact
  • Achieve sales goals through increased revenue and gross margin
  • Develop and maintain relationships with existing and prospective customers
  • Execute territory and account strategic planning
  • Develop opportunities and report on key sales activities
  • Learn and maintain working knowledge of products and solutions offered by Rust Automation & Controls
  • Prospect and promote products, services, and solutions within assigned commercial, industrial, and municipal accounts
  • Grow territory sales and gross margin through existing-account penetration and new-customer relationships
  • Analyze specifications, application requirements, and related documents to prepare quotations with the Inside Sales team
  • Conduct joint sales calls with management and manufacturing partners
  • Perform site walkdowns to assess needs and recommend tailored solutions
  • Maintain CRM records including accounts, contacts, opportunities, and projects
  • Articulate customer solutions and collaborate with internal teams for effective execution

Requirements

What you’ll need
  • Technical degree or 2–3 years of industrial sales experience (or related field)
  • Willingness and ability to travel frequently within the assigned territory, including occasional overnight travel
  • Self-motivated with the ability to set ambitious goals and achieve them
  • Strong desire to learn, grow, and be coachable
  • Resilient, adaptable, and solution-oriented with a positive, can-do attitude
  • Excellent interpersonal and communication skills with a customer-first mindset
  • Strong organizational and time-management skills
  • Ability to work independently while leveraging internal resources
  • Proficiency with Microsoft Office and CRM/ERP systems (e.g., NetSuite, Salesforce)
  • Must reside in the assigned territory

Benefits

Comp & perks
  • Competitive compensation based on education and experience
  • Stability and long-term security of a family-owned organization
  • Extensive training and professional development opportunities
  • Comprehensive benefits package including medical, dental, and vision coverage
  • Competitive paid time off
  • Life insurance
  • 401(k) with company match
  • Company vehicle