Marketing Specialist

Ryan Specialty

. Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies .

Posted 9/30/2026full-timeRemote • United StatesMid-LevelSenior💰 $85,855 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Market Strategy, Campaign Management, and Brand Strategy, with a strong focus on data-driven decision-making and KPI Tracking. Proven ability to collaborate with sales teams and manage marketing projects effectively within the Insurance Industry.

Highest-signal resume keywords

Market StrategyCampaign ManagementKPI TrackingDigital Marketing ToolsProfessional Certified Marketer (PCM)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchLead GenerationProject ManagementBrand StrategyCampaign Effectiveness Measurement

Soft Skills

CollaborationCommunicationAnalytical Thinking

Tools & Technologies

Digital Marketing Tools

Certifications & Qualifications

Professional Certified Marketer (PCM)

Industry Keywords

Insurance Industry KnowledgeSales ForecastingCompetitor Analysis

About the role

Key responsibilities & impact

Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
Collaborate with the sales team to develop strategic partnership activities and implement execution frameworks and strategic plans
Develop and execute marketing programs to promote the company’s brand
Complete marketing projects and measure their success
Use data to measure campaign effectiveness, gain insights, and make adjustments
Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Develop and communicate marketing plans, campaign results, and project recommendations to senior management
Coordinate with marketing design and content teams to generate digital and print advertising material
Maintain and update records of marketing metrics and past campaign results
Prepare regular sales forecasting reports and monitor sales performance
Monitor and report on competitors’ marketing and sales activities to identify threats and opportunities

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration or a related field with 5 years of related experience; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience
Professional Certified Marketer (PCM) is preferred
Market Strategy
Outside Sales
Lead Generation
Campaign Management
Brand Strategy
KPI Tracking
Digital Marketing Tools
Market Research
Project Management
Insurance Industry Knowledge

Benefits

Comp & perks

Paid time off for company holidays
Vacation days
Sick days
Personal days
Paid parental leave
Mental health services
Bonuses for eligible full-time roles
Comprehensive benefits package
Reasonable accommodations for individuals with disabilities