Creative Lead

RZ HR Studio

. Manage creative agencies and partners from briefing through delivery and performance review .

Posted 9/29/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing creative workflows and agencies, with a strong focus on performance metrics and data-driven decision-making. Proficient in crafting creative briefs and providing actionable feedback to enhance creative production and effectiveness.

Highest-signal resume keywords

Performance Creative ManagementCreative Briefing for Meta and TikTokData Analysis for Creative PerformanceAgency and Vendor ManagementNotion Workflow Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative ProductionPerformance Data AnalysisCreative Brief WritingDirect-Response MarketingDTC/eCommerce KnowledgeUGC UnderstandingCreative Performance ReportingFeedback and QA ProcessesResearch and Insights GatheringHook Rate and CTR Analysis

Soft Skills

Excellent Written CommunicationHighly OrganizedProactiveDetail-OrientedAsync Communication

Tools & Technologies

NotionAd LibrariesTikTokAmazon ReviewsReddit

Industry Keywords

Health and WellnessConsumer HealthFitnessAgency ManagementCreative Performance

About the role

Key responsibilities & impact

Manage creative agencies and partners from briefing through delivery and performance review
Lead the full creative workflow across research, briefs, production, QA, feedback, testing, and learnings
Write around 10 creative briefs per week based on research, customer insights, and performance data
Review scripts, UGC concepts, statics, hooks, edits, landing-page ideas, and research
Provide clear, actionable feedback and keep creative workflows moving in Notion
Research winning ads, customer reviews, competitors, audience pain points, hooks, and offers
Analyze creative performance using hook rate, hold rate, CTR, CPA, ROAS, CVR, and revenue
Turn performance insights into recommendations and repeatable creative systems
Run biweekly agency calls and hold partners accountable for quality and execution

Requirements

What you’ll need

4+ years of experience in performance creative, creative production, or agency/vendor management
Experience managing creative agencies, creators, editors, designers, or copywriters
Strong experience briefing paid social creative, particularly for Meta and TikTok
Solid understanding of DTC/eCommerce, UGC, performance creative, and direct-response marketing
Comfortable managing creative workflows in Notion or similar tools
Ability to connect creative decisions with performance data and business results
Excellent written and async communication skills
Highly organized, proactive, detail-oriented, and comfortable owning outcomes
Examples of work and experience improving creative production and performance
Bonus: experience in health, wellness, supplement, fitness, or consumer health
Bonus: experience managing multiple brands or agency/vendor partners
Bonus: experience sourcing and evaluating agencies or freelancers
Bonus: experience creating creative performance reports and learning updates
Bonus: experience using ad libraries, customer reviews, Reddit, Amazon reviews, and TikTok for creative research