RZ HR Studio

Email Marketing Manager

• Build and schedule 2–3 email campaigns per client each week in Klaviyo
• Write persuasive, on-brand copy for campaigns and lifecycle flows
• Build and maintain Welcome, Abandonment, Post-Purchase, Winback, and advanced segmentation flows
• Set up and QA automations, filters, splits, and A/B tests
• Manage segmentation, suppression logic, list hygiene, and SMS compliance
• Monitor opens, clicks, conversions, revenue, LTV, and retention performance
• Work closely with Account Managers, Designers, and other marketing specialists
• Identify opportunities to improve campaign and retention performance
• Manage email and SMS marketing across multiple eCommerce and DTC brands

Email Marketing Specialist

Account Manager

• Manage client relationships and act as the main point of contact
• Run weekly client calls and communicate performance, recommendations, and next steps
• Oversee campaigns, flows, pop-ups, and broader email retention strategy in Klaviyo
• Coordinate copywriters, designers, and Klaviyo specialists
• Manage campaign calendars, revisions, approvals, and deadlines
• Review work for quality, brand alignment, and client objectives
• QA emails before launch and make sure deliverables meet the required standard
• Spot potential issues and opportunities before they become bigger problems

Creative Strategist

• Manage creative agencies and partners from briefing through delivery and performance review
• Lead the full creative workflow across research, briefs, production, QA, feedback, testing, and learnings
• Write around 10 creative briefs per week based on research, customer insights, and performance data
• Review scripts, UGC concepts, statics, hooks, edits, landing-page ideas, and research
• Provide clear, actionable feedback and keep creative workflows moving in Notion
• Research winning ads, customer reviews, competitors, audience pain points, hooks, and offers
• Analyze creative performance using hook rate, hold rate, CTR, CPA, ROAS, CVR, and revenue
• Turn performance insights into recommendations and repeatable creative systems
• Run biweekly agency calls and hold partners accountable for quality and execution

Creative Lead

Growth Marketing

• Manage Meta, Google, and other relevant paid media channels
• Build and manage structured tests across media, creative, audiences, and offers
• Analyze performance and make informed budget allocation decisions
• Evaluate CAC, LTV, ROAS, contribution margin, payback, and other key business metrics
• Connect advertising performance with broader commercial outcomes
• Identify performance issues, opportunities, and areas for improvement
• Turn analysis into clear recommendations for clients, founders, and senior stakeholders
• Contribute to forecasting, attribution, and incrementality analysis
• Work within structured experimentation and growth frameworks

Performance & Growth Marketer

Lead Generation

• Research and build high-quality prospect lists based on the Ideal Customer Profile
• Identify decision-makers and collect accurate contact data
• Refine targeting to improve response rates and lead quality
• Maintain clean, organized lead databases
• Execute daily outbound outreach at scale via cold email, LinkedIn connect and message sequences, and other channels
• Personalize messaging while maintaining outreach volume
• Follow structured outreach sequences and cadences
• Meet daily outreach targets
• Test and iterate messaging to improve open, reply, and positive response rates
• Collaborate with marketing to align outreach with offers and campaigns
• Identify effective messaging angles
• Qualify interested prospects and move them to discovery calls or sales conversations
• Ensure smooth handoff to the COO for closing
• Track outreach performance and pipeline impact

Email Marketing Specialist

Account Manager

Creative Lead

Performance & Growth Marketer

Outbound Sales, Lead Generation Specialist – High-Volume Outreach