Creative Strategist

RZ HR Studio

. Develop creative strategies, ad concepts, hooks, angles, and messaging for paid social campaigns .

Posted 10/27/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing creative strategies and messaging for paid social campaigns, with a strong focus on performance marketing and customer psychology. Proficient in analyzing ad performance data to inform creative testing and collaboration with cross-functional teams.

Highest-signal resume keywords

Creative Strategy DevelopmentPaid Social AdvertisingCopywriting SkillsCustomer ResearchPerformance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Brief DevelopmentAd Concept CreationMarket ResearchData AnalysisDirect-Response MarketingECommerce StrategyUGC AdsVSLsAdvertorialsScaling Paid Social Campaigns

Soft Skills

Strong CommunicationAttention to DetailOwnershipCollaborationIndependent Execution

Tools & Technologies

MetaTikTokYouTubePerformance Marketing ToolsSocial Listening Tools

Industry Keywords

DTCLead GenerationConsumer BehaviorAdvertising TrendsCreative Formats

About the role

Key responsibilities & impact

Develop creative strategies, ad concepts, hooks, angles, and messaging for paid social campaigns
Conduct customer, competitor, and market research to uncover creative opportunities
Identify customer pain points, desires, objections, and buying motivations
Develop creative briefs and scripts for UGC creators, copywriters, video editors, and designers
Analyze ad performance and identify opportunities for creative testing and iteration
Partner with media buyers and creative teams to improve campaign performance
Develop and test creative concepts across Meta, TikTok, YouTube, and other paid media channels
Stay current with advertising trends, consumer behavior, platform updates, and emerging creative formats

Requirements

What you’ll need

Experience in creative strategy, direct-response marketing, DTC, eCommerce, SaaS, lead generation, or performance marketing
Strong understanding of paid social advertising, particularly Meta, TikTok, and/or YouTube
Proven ability to develop compelling hooks, angles, ad concepts, and messaging
Strong copywriting, research, and communication skills
Understanding of customer psychology and direct-response principles
Ability to use creative performance data to inform testing and strategy
Comfortable collaborating with founders and cross-functional marketing teams
Able to work independently in a remote, fast-paced, async environment
Strong ownership, attention to detail, and ability to execute without constant supervision
Experience working with 7–8 figure DTC or eCommerce brands (bonus)
Experience scaling paid social campaigns (bonus)
Experience with UGC ads, VSLs, advertorials, or other direct-response formats (bonus)
Experience with customer research, social listening, or competitor analysis (bonus)
A portfolio showcasing high-performing ad creative and measurable results (bonus)
Experience working closely with media buyers and performance marketers (bonus)

Benefits

Comp & perks

Remote & flexible opportunities
Compensation, schedule, and benefits vary depending on the client and opportunity