Creative Strategist – DTC Health & Wellness

RZ HR Studio

. Develop creative strategies, concepts, hooks, angles, and messaging for paid social .

Posted 10/27/2026full-timeRemote • United StatesMid-LevelSenior💰 $7,000 - $12,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy and direction, with a strong focus on developing compelling messaging and concepts for paid social channels. Proficient in conducting market research and analyzing creative performance to optimize direct-response marketing efforts.

Highest-signal resume keywords

Creative Strategy DevelopmentCopywriting SkillsMarket ResearchDirect-Response PrinciplesExperience With UGC

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative DirectionAd Concept DevelopmentPerformance MarketingVideo ProductionImage Concept Production

Soft Skills

Strong Communication SkillsOrganizational SkillsIndependent WorkOwnership

Tools & Technologies

AI Creative ToolsMeta AdvertisingTikTok AdvertisingYouTube Advertising

Industry Keywords

DTCECommerceHealthSupplementsWellness

About the role

Key responsibilities & impact

Develop creative strategies, concepts, hooks, angles, and messaging for paid social
Produce 5 video and 5 image concepts per week
Conduct customer, competitor, and market research
Develop briefs and scripts for UGC creators, editors, and designers
Analyze creative performance and guide testing and iteration
Collaborate with the creative team and marketing stakeholders
Develop creative for Meta, TikTok, YouTube, and other paid channels

Requirements

What you’ll need

3+ years in creative strategy, DTC/eCommerce, direct-response, or performance marketing
Experience in health, supplements, pain, or wellness
Strong creative direction and copywriting skills
Understanding of customer psychology and direct-response principles
Ability to develop compelling hooks, angles, and ad concepts
Strong research, communication, and organizational skills
Comfortable working independently and taking ownership
Able to work within European or Asian time zones
Must commit exclusively to the company
Experience with 7–8 figure DTC/eCommerce brands (bonus)
Experience with UGC, VSLs, advertorials, or direct-response creative (bonus)
Experience with AI creative tools (bonus)
Experience working with media buyers or performance marketers (bonus)
Portfolio showing strong creative work and multiple 3–5 minute VSL samples (bonus)

Benefits

Comp & perks

Additional performance-based compensation
Significant ownership over creative strategy and direction
Work alongside video editors, a graphic designer, and UGC Manager
Opportunity to influence creative from research and ideation through execution