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Email Marketing Specialist
RZ HR Studio. Build and schedule 2–3 email campaigns per client each week in Klaviyo .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in email marketing strategies, particularly in Klaviyo, with a strong focus on campaign management, copywriting, and performance analysis. Proficient in managing large email lists and ensuring compliance with industry regulations.
Highest-signal resume keywords
Klaviyo Email MarketingEmail CopywritingCampaign ManagementSegmentation and AutomationEmail List Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingCampaign SchedulingA/B TestingSegmentation FlowsLifecycle FlowsPerformance MonitoringList HygieneCohort AnalysisSMS ComplianceQA Discipline
Soft Skills
Attention to DetailIndependent WorkDeadline ManagementWritten CommunicationVerbal Communication
Tools & Technologies
KlaviyoEmail Automation ToolsAnalytics PlatformsECommerce PlatformsDTC Marketing Tools
Industry Keywords
ECommerceDTCCAN-SPAMGDPREmail CampaignsRetention PerformanceSubscriber ManagementMarketing Automation
About the role
Key responsibilities & impact- Build and schedule 2–3 email campaigns per client each week in Klaviyo
- Write persuasive, on-brand copy for campaigns and lifecycle flows
- Build and maintain Welcome, Abandonment, Post-Purchase, Winback, and advanced segmentation flows
- Set up and QA automations, filters, splits, and A/B tests
- Manage segmentation, suppression logic, list hygiene, and SMS compliance
- Monitor opens, clicks, conversions, revenue, LTV, and retention performance
- Work closely with Account Managers, Designers, and other marketing specialists
- Identify opportunities to improve campaign and retention performance
- Manage email and SMS marketing across multiple eCommerce and DTC brands
Requirements
What you’ll need- 3+ years of hands-on email marketing experience, ideally in eCommerce/DTC
- Strong Klaviyo experience across campaigns, flows, segmentation, and deliverability
- Strong email copywriting skills with a relevant portfolio
- Experience managing email lists of 10,000+ subscribers
- Understanding of LTV, repeat rate, and cohort analysis
- Strong attention to detail and QA discipline
- Excellent written and spoken English
- Able to work independently and manage deadlines
- Working knowledge of CAN-SPAM and GDPR
- Fast, reliable internet connection
- Include your email copywriting portfolio with the application