Head of Performance Creative

RZ HR Studio

. Own and execute comprehensive performance creative testing strategy aligned with customer acquisition, product, and profitability goals .

Posted 10/12/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading performance creative strategy, particularly in DTC/eCommerce environments, with a strong focus on customer acquisition, conversion optimization, and creative profitability. Proficient in utilizing performance analytics tools and methodologies to drive creative decision-making and enhance campaign effectiveness.

Highest-signal resume keywords

Performance Creative StrategyCustomer Acquisition EconomicsCreative Testing FrameworksDirect-Response MarketingTeam Leadership and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Brief DevelopmentPaid Advertising ConceptsConversion-Focused CreativeAdvertising Performance AnalysisCopywritingCreative JudgmentCampaign ManagementCustomer Research MethodologiesCreative Production OversightPerformance Analytics

Soft Skills

Organizational SkillsDecision-Making SkillsWritten CommunicationCollaboration SkillsCreative Agility

Tools & Technologies

Triple WhaleNotionMotionForeplayAI-Enabled Tools

Industry Keywords

DTCECommerceConsumer PsychologyPersuasive StorytellingPaid Media PerformanceCreative ProfitabilityMarket TrendsCompetitor AnalysisUser-Generated ContentSocial Listening

About the role

Key responsibilities & impact

Own and execute comprehensive performance creative testing strategy aligned with customer acquisition, product, and profitability goals
Identify advertising opportunities through audience research, customer psychology, market trends, competitor analysis, and performance insights
Build a pipeline of original concepts, creative iterations, refreshed winners, and product launch campaigns
Guide creative development across awareness, education, consideration, and conversion stages
Collaborate with media buying and conversion optimization teams
Lead, mentor, and develop internal creative strategists
Establish performance expectations, quality standards, and accountability frameworks across teams and agencies
Direct external creative agencies through briefing, performance evaluation, creative reviews, and optimization
Lead recurring creative performance reviews and make decisions based on ROAS, CPA, conversion rates, engagement, and profitable media spend
Use Triple Whale and native advertising dashboards to evaluate creative effectiveness
Recommend concepts to scale, refine, retest, discontinue, or replace
Maintain a pipeline of new concepts to address creative fatigue
Establish a centralized knowledge base of creative learnings
Translate customer research, reviews, surveys, social conversations, and market intelligence into creative opportunities
Personally develop or substantially refine approximately 10 high-quality creative briefs per week
Provide feedback on UGC, video advertisements, scripts, static ads, product demonstrations, storytelling, hooks, and landing-page concepts
Coordinate with stakeholders to ensure product claims and advertising messaging meet applicable compliance standards
Build workflows connecting research, ideation, briefing, production, approvals, launch, and performance analysis
Partner with Creative Operations to improve production visibility and efficiency
Maintain the creative pipeline using Notion or comparable tools
Identify production bottlenecks and implement solutions
Introduce quality assurance processes, performance scorecards, and decision-making frameworks
Leverage automation and AI-enabled tools for reporting, research, and operational efficiency
Assess the existing creative operation during the first 90 days and establish performance baselines
Implement improved testing priorities, accountability frameworks, performance reviews, and execution processes
Demonstrate early improvements in creative testing, winning creative contribution, team ownership, and production consistency

Requirements

What you’ll need

Proven experience leading performance creative strategy for an established, high-growth DTC/eCommerce brand or a performance-focused creative agency
Demonstrated success developing, testing, and scaling winning paid advertising concepts, particularly across Meta
Strong experience managing, mentoring, or providing strategic direction to creative strategists and external agency partners
Deep understanding of direct-response marketing, consumer psychology, persuasive storytelling, and conversion-focused creative
Strong commercial understanding of customer acquisition economics, ROAS, attribution, paid media performance, and creative profitability
Ability to interpret advertising performance data, identify meaningful insights, and translate findings into concrete creative decisions
Exceptional creative judgment across advertising concepts, copywriting, scripts, UGC, video, static assets, and other performance formats
Experience overseeing multiple campaigns, product categories, stakeholders, or creative production partners simultaneously
Strong organizational and decision-making skills, with the ability to build repeatable systems without sacrificing creative agility
Excellent written communication and ability to collaborate effectively within a distributed, remote-first team
Willingness to remain hands-on with creative strategy and briefs while operating at a senior leadership level
Experience with established DTC brands in health, wellness, consumer technology, connected devices, or premium consumer products
Exposure to significant paid media budgets and complex, multi-product customer acquisition strategies
Proficiency with Triple Whale, Motion, Foreplay, Notion, or similar performance analytics and creative management platforms
Experience developing performance creative across Meta, YouTube, Google Demand Gen, and TikTok
Track record of implementing creative testing frameworks, team scorecards, agency performance systems, or structured creative intelligence libraries
Strong understanding of customer research methodologies, including post-purchase surveys, customer reviews, social listening, and competitor creative analysis
Experience using AI and automation to improve creative research, reporting, and operational processes