Performance & Growth Marketer

RZ HR Studio

. Own and optimize paid acquisition across Meta, Google and TikTok .

Posted 10/14/2026full-timeRemote • AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid media strategies across Meta, Google, and TikTok for DTC/eCommerce brands, with a strong focus on analyzing commercial metrics and translating data into actionable insights. Proven ability to collaborate with creative and growth teams to enhance full-funnel performance and drive profitable growth.

Highest-signal resume keywords

Paid Media ManagementDTC/eCommerce ExperienceCAC, LTV, MER AnalysisMeta, Google, TikTok AdsData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media OptimizationPerformance AnalysisBudget ManagementAttribution and MeasurementForecasting and Performance Modeling

Soft Skills

Analytical Problem-SolvingClear CommunicationOrganizational SkillsProactive Ownership

Industry Keywords

DTCECommerceCustomer JourneyCommercial MetricsFull-Funnel Performance

About the role

Key responsibilities & impact

Own and optimize paid acquisition across Meta, Google and TikTok
Develop and execute testing strategies across media, creative, audiences, offers and funnels
Manage and allocate meaningful paid media budgets based on performance and commercial objectives
Diagnose performance issues and identify opportunities for profitable growth
Analyze CAC, LTV, MER, ROAS, contribution margin, payback and other commercial metrics
Connect channel performance to broader business and P&L outcomes
Develop forecasts, performance models and budget recommendations
Contribute to attribution, incrementality and measurement initiatives
Partner with creative, CRO and broader growth functions to improve full-funnel performance
Turn complex data into clear, commercially relevant recommendations for founders and senior stakeholders
Continuously test, learn and improve using structured growth frameworks
Apply with examples of DTC/eCommerce brands worked with, channels managed, and scale of budgets personally owned

Requirements

What you’ll need

3+ years of hands-on paid media experience specifically with product-based DTC/eCommerce brands
Strong hands-on experience across Meta, Google and TikTok Ads
Experience personally managing and scaling meaningful paid media budgets
In-house/brand-side DTC or eCommerce experience is strongly preferred
Strong understanding of the eCommerce customer journey, from acquisition through conversion and retention
Commercial understanding of CAC, LTV, MER, contribution margin, payback and profitability
Ability to look beyond platform metrics and understand the impact of paid media on the overall business
Strong analytical and problem-solving skills
Ability to translate data into clear strategic and commercial recommendations
Strong written and verbal English communication skills
Comfortable working directly with founders, senior leaders and clients
Highly organized, proactive and comfortable taking ownership
Able to work full-time and exclusively
Able to consistently work the required 4:00–6:00 PM Melbourne-time overlap

Benefits

Comp & perks

Weekly live strategy sessions with experienced growth leaders
Structured 6-week onboarding and development program
Proprietary P&L-integrated reporting and growth tools
Structured experimentation and testing frameworks
Career progression based on impact and capability, not tenure
Fully remote, APAC-friendly working environment
Opportunities to develop into a broader growth and strategy role
Exposure to 8- and 9-figure eCommerce and DTC brands
Exposure to paid media, commercial strategy and financial planning