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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management with a focus on platform products, APIs, and workflow systems, ensuring measurable outcomes in adoption and reliability. Strong ability to lead teams, communicate effectively with stakeholders, and drive product vision aligned with business objectives.
Highest-signal resume keywords
Product Management ExperienceProgrammatic Advertising KnowledgeAPI DevelopmentLeadership in Product TeamsExecutive Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Roadmap DevelopmentSprint PlanningBacklog GroomingA/B TestingData AnalysisPerformance MetricsDecision MakingExperimentation DesignBudget ControlWorkflow Systems
Soft Skills
Stakeholder AlignmentTeam MentoringCross-Team CollaborationCommunication Under AmbiguityFacilitation of Reviews
Tools & Technologies
Event-Driven SystemsData PipelinesCampaign Management ToolsReporting ToolsAdTech Platforms
Industry Keywords
DSP MechanicsCTV SpecificsBrand SafetyFraud PatternsSupply Dynamics
Tech Stack
Tools & technologiesPMP
About the role
Key responsibilities & impact- Define and communicate a 12–24 month product vision for the DSP Platform and CTV aligned with company OKRs
- Own roadmap and prioritization across platform investments and CTV-specific capabilities
- Build business cases for major initiatives and decide build versus buy versus partner
- Lead sprint planning and backlog grooming for Platform and CTV squads
- Define sprint goals, prioritize work, clarify scope, confirm capacity, and manage cross-team dependencies
- Ensure stories are execution-ready with acceptance criteria, instrumentation requirements, rollout plans, and shared Definition of Ready/Done
- Monitor sprint delivery health using commitment, velocity, cycle-time, and blocked-work metrics; drive corrective actions
- Facilitate sprint reviews and retrospectives
- Improve campaign creation and management, including self-serve UX, bulk tools, validations, and rules
- Own bidding and decisioning primitives, including targeting, frequency, pacing, budget control, and bid modifiers
- Improve experimentation and measurement surfaces, including A/B testing, lift frameworks, and reporting truth sources
- Evolve reporting and insights, including near-real-time performance, diagnostics, alerting, and finance reconciliation
- Own APIs and integrations for advertiser/agency workflows, trafficking, and data onboarding
- Partner with engineering on reliability, latency, and throughput SLOs
- Own the end-to-end CTV buying experience, including inventory access, PMP/PG deals, targeting, creative QA, brand safety, and measurement integrations
- Partner with Supply/Partnerships and AdOps to expand CTV reach while protecting quality
- Ensure compatibility and operational excellence across industry standards
- Align Sales, CS, Solutions, and Marketing on packaging, positioning, and enablement
- Build customer and agency trading-desk feedback loops to guide roadmap choices
- Establish roadmap reviews, launch readiness, post-launch adoption tracking, and QBRs
- Manage and mentor PMs or build the team
- Raise the bar on product craft, including discovery, validation, experimentation, metrics, and decision memos
Requirements
What you’ll need- 8+ years of product management experience, including 3+ years leading PMs (or equivalent leadership scope)
- Proven track record building platform products, including APIs, core services, and workflow systems, with measurable adoption and reliability outcomes
- Strong programmatic advertising domain knowledge, including DSP mechanics: auctions, pacing, frequency, targeting, optimization, reporting, and measurement
- Knowledge of CTV specifics: supply dynamics, deal types, creative constraints, brand safety, and fraud patterns
- Ability to work deeply with engineering and data teams
- Comfort with event-driven systems, data pipelines, experimentation design, and performance metrics
- Strong executive communication, including crisp narratives, tradeoffs, stakeholder alignment, and decision making under ambiguity
- Experience owning product outcomes tied to revenue, margin, retention, and platform cost
