Associate Director, Paid Social

S4 Capital Group

. Serve as the paid social lead for top clients, directing strategy and optimizing Meta, LinkedIn, TikTok, Pinterest, and other paid social platforms .

Posted 11/6/2026full-timeToronto • CanadaSenior💰 CA$134,000 - CA$150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in paid social strategy and client management, with a strong focus on optimizing campaigns across platforms like Meta and LinkedIn. Proven ability to lead teams, drive revenue growth, and analyze performance metrics to enhance client experiences.

Highest-signal resume keywords

Paid Social Client ManagementMeta/LinkedIn ExperienceTeam LeadershipData AnalysisBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social AdvertisingDigital Marketing StrategyAnalytics ReportingForecastingPerformance OptimizationClient ManagementExcelGoogle SheetsCRM OptimizationBudget Oversight

Soft Skills

Team MotivationClient CommunicationRelationship BuildingFeedback DeliveryPerformance Review

Tools & Technologies

Meta Business ManagerGoogle AnalyticsSalesforceTikTokPinterestSnapchat

Industry Keywords

EcommerceRetailB2B Lead GenerationQuarterly Business ReviewsClient Renewals

About the role

Key responsibilities & impact

Serve as the paid social lead for top clients, directing strategy and optimizing Meta, LinkedIn, TikTok, Pinterest, and other paid social platforms
Guide account strategy, forecasting, and planning for performance ecommerce, retail, and B2B lead generation clients
Drive creative strategy and coordinate with creative teams to tailor messaging and iterate creative based on performance
Generate revenue growth from client renewals
Participate in onboardings, QBRs, renewal calls, and other client communications
Serve as senior sponsor contact for client accounts, building decision-maker relationships and ensuring exceptional client experiences
Manage a small team including Account Managers
Train the team in advanced paid social advertising, multichannel digital marketing strategy, client management, projections, and analytics reporting
Develop personnel through feedback, performance reviews, and weekly one-on-ones
Motivate and guide the team to achieve quarterly account growth and retention targets

Requirements

What you’ll need

5+ years of paid social client management experience
1+ year in a supervisory role directly overseeing other digital marketing professionals
Meta/LinkedIn experience is a must
Passion for crunching numbers and analyzing data in core platforms like Google Analytics and Meta Business Manager
Experience navigating Excel spreadsheets and Google Sheets
4-year college degree or equivalent work experience
Pinterest/Snapchat/TikTok experience is a plus
Directly managed paid social budgets of $100,000+ in monthly ad spend is a plus
Exposure to paid search, display and remarketing efforts is a plus
Comfort optimizing toward back-end metrics from a CRM such as Salesforce is a plus