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Associate Director, Paid Social
S4 Capital Group. Serve as the paid social lead for top clients and direct strategy across Meta, LinkedIn, TikTok, Pinterest, and other paid social platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in paid social strategy across platforms like Meta and LinkedIn, with a strong focus on client management, team leadership, and data analysis to drive revenue growth and optimize digital marketing performance.
Highest-signal resume keywords
Paid Social Client ManagementTeam LeadershipData AnalysisDigital Marketing Strategy PresentationBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social AdvertisingEcommerce StrategyB2B Lead GenerationAnalytics ReportingForecastingPerformance OptimizationCRM Metrics OptimizationExcel ProficiencyGoogle Sheets ProficiencyMeta Business Manager
Soft Skills
Client CommunicationTeam MotivationFeedback DeliveryRelationship BuildingStrategic Thinking
Tools & Technologies
Google AnalyticsSalesforceMetaLinkedInTikTokPinterestSnapchat
Industry Keywords
Digital MarketingAccount ManagementCreative StrategyQuarterly Business ReviewsClient Renewals
About the role
Key responsibilities & impact- Serve as the paid social lead for top clients and direct strategy across Meta, LinkedIn, TikTok, Pinterest, and other paid social platforms
- Guide account strategy, forecasting, and planning for performance ecommerce, retail, and B2B lead generation clients
- Drive creative strategy and coordinate with creative teams to tailor messaging and iterate creative based on performance
- Generate revenue growth from client renewals
- Participate in onboardings, QBRs, renewal calls, and other client communications
- Serve as a senior sponsor contact for client accounts, building decision-maker relationships and elevating strategic conversations
- Manage a small team including Account Managers
- Train the team in advanced paid social advertising, multi-channel digital marketing strategy, projections, analytics reporting, and client management
- Develop personnel through feedback, performance reviews, and weekly one-on-ones
- Motivate and guide the team to hit quarterly account growth and retention targets
Requirements
What you’ll need- 5+ years of paid social client management experience
- 1+ year in a supervisory role directly overseeing other digital marketing professionals
- Meta/LinkedIn experience is a must
- Passion for analyzing data in Google Analytics and Meta Business Manager
- Experience navigating Excel spreadsheets and Google Sheets
- Ability to present digital marketing strategy to C-Suite and executive audiences
- 4-year college degree or equivalent work experience
- Pinterest/Snapchat/TikTok experience is a plus
- Directly managed paid social budgets of $100,000+ in monthly ad spend is a plus
- Exposure to paid search, display and remarketing efforts is a plus
- Comfortable optimizing toward CRM back-end metrics such as Salesforce is a plus
Benefits
Comp & perks- Excellent, full coverage medical, dental, and vision insurance
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more
- Authentic commitment to DEI efforts and sustainable growth