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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid search strategies across Google and Microsoft Ads, with a strong focus on B2B and B2C lead generation and DTC ecommerce. Proven ability to lead teams, analyze performance data, and communicate effectively with clients to drive revenue growth.
Highest-signal resume keywords
Google Advertising ExpertiseB2B And B2C Paid Search ManagementLeadership And Team DevelopmentData Analysis And ReportingClient Communication And Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search AdvertisingGoogle AdsMicrosoft AdsData VisualizationKPI AnalysisBudget ManagementForecastingReporting AnalyticsExcel ProficiencyOptimization Assistance
Soft Skills
Strong CommunicationPersuasive CommunicationLeadership OrientationTeam Success Commitment
Industry Keywords
B2BB2CLead GenerationDTC EcommerceDigital Acquisition ChannelsAgency ExperienceClient RenewalsThought LeadershipOnboardingAccount Troubleshooting
About the role
Key responsibilities & impact- Report to the Paid Search Director of Account Services
- Lead and coach Paid Search Senior Managers, Account Managers, and Analysts
- Oversee team day-to-day work and professional development
- Lead paid search across B2B/B2C lead generation and DTC ecommerce clients
- Train team members in advanced Google, Bing, and other search partner advertising skills, including strategy, forecasting, reporting analytics, and data visualization
- Provide ongoing feedback, goal reviews, quarterly one-on-ones, support, and recognition
- Support department and agency-wide thought leadership and training initiatives
- Oversee revenue growth from client renewals
- Participate in onboarding, renewal calls, and client communications with major Google advertising accounts
- Understand clients’ products, industries, marketing goals, and objectives
- Create and oversee paid search strategies across Google and Microsoft Ads
- Conduct weekly account reviews
- Provide optimization assistance and account troubleshooting
- Analyze performance data and KPIs
- Directly manage paid search efforts for 1–3 large client relationships, including strategy, execution oversight, and client communication
Requirements
What you’ll need- 5+ years of agency Google advertising experience
- Directly managed paid search budgets of $100,000+ in monthly ad spend
- Experience directly managing both B2B and B2C Google advertising efforts
- Passion for analyzing data and navigating Excel spreadsheets
- Strong and persuasive communication when discussing paid search performance with clients and the team
- Leadership orientation and commitment to team success
- Ability to identify broader team and paid search industry direction
- Paid search advertising expertise
- Knowledge of other digital acquisition channels
Benefits
Comp & perks- Excellent, full coverage medical, dental, and vision insurance
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space and entrepreneurial opportunities within the Monks network
- Globally diverse and inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more
- Commitment to DEI efforts and sustainable growth