CRM Specialist, Salesforce Marketing Cloud

S4 Capital Group

. Work alongside a CRM Manager on a client's Salesforce Marketing Cloud project .

Posted 11/4/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in operating Salesforce Marketing Cloud, creating and managing automated communication programs, and analyzing CRM campaign performance. Proficient in HTML for email design and capable of providing strategic insights to optimize client communications.

Highest-signal resume keywords

Salesforce Marketing CloudHTML Email CreationCRM Campaign Performance AnalysisAutomated WorkflowsGoogle Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLSQLAMPscriptEmail MarketingPush NotificationsSMS MarketingWhatsApp MarketingCampaign Performance MeasurementKPI AnalysisEmail Personalization

Soft Skills

IndependenceAutonomyStrategic SupportCollaborationClient Interaction

Tools & Technologies

Salesforce Marketing CloudGoogle SheetsGoogle SlidesGoogle Docs

Certifications & Qualifications

CRM Platform Certifications

Industry Keywords

CRM Communications StrategyInbound CampaignsCommunication ProgramsAutomated WorkflowsSegmentationCampaign Optimization

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Work alongside a CRM Manager on a client's Salesforce Marketing Cloud project
May interact directly with the client and develop and implement the CRM communications strategy based on client input
Operate the Salesforce Marketing Cloud platform using Email, Push, SMS, and WhatsApp
Create and adjust responsive HTML email templates
Create and maintain segments and lists for sends
Create and schedule one-off Email, Push, SMS, and WhatsApp sends
Create and maintain communication programs, journeys, and automated workflows
Create and maintain automations within the platform
Work with email personalization using variables
Measure campaign performance and analyze KPIs, including deliverability, opens, clicks, and conversions
Extract insights from results to recommend improvements and optimization
Provide strategic support to the client to refine and improve the proposed strategy

Requirements

What you’ll need

Experience operating Salesforce Marketing Cloud
Experience with and proficiency in HTML for email
Knowledge of Google Analytics
Knowledge of Google tools, including Sheets, Slides, and Docs
Experience analyzing CRM campaign performance, including operational and financial KPIs
Experience with inbound campaigns and communication programs, including automated Email, SMS, Push, and WhatsApp workflows
Independence and autonomy when working in multidisciplinary squads
Basic knowledge of SQL and AMPscript
Fluent or advanced English (a plus)
CRM platform certifications (a plus)
Knowledge of Salesforce Data Cloud (a plus)

Benefits

Comp & perks

Equal-opportunity employer committed to a respectful and empowering work environment
Diverse and inclusive workplace
Opportunity to work with a global, digital-first, data-driven marketing organization