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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lead qualification and relationship building, utilizing Microsoft Dynamics 365 and CRM tools to drive sales opportunities. Proven ability to exceed lead generation targets while collaborating effectively with Marketing and Sales teams.
Highest-signal resume keywords
Lead Qualification Using BANTMicrosoft Dynamics 365 ExperienceHigh Volume Outbound CallingSales Development ExperienceCRM Discipline
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationSales QualificationProspect EngagementOpportunity CreationMarket Research
Soft Skills
Excellent Communication SkillsHighly OrganisedResilienceSelf-MotivationCollaboration
Tools & Technologies
Microsoft CRM6SenseLinkedInZoomInfoMicrosoft Copilot
Industry Keywords
Digital TransformationMicrosoft Partner ChannelBusiness DevelopmentInside SalesVertical Solutions
About the role
Key responsibilities & impact- Conduct in-depth qualification of inbound and outbound leads to assess needs, fit, budget, decision process, and timing
- Represent the company’s products and services and explain how solutions meet customer needs and support digital transformation
- Generate leads and build relationships through proactive outreach
- Manage and maintain a pipeline of qualified prospects and engage Business Development Managers for next steps
- Identify best practices and refine lead-generation and qualification strategies
- Use Microsoft CRM, 6Sense, LinkedIn, ZoomInfo, cold calls, and email to generate and qualify sales opportunities
- Prepare for prospect calls through company background research
- Build long-term, trusting relationships with prospects
- Seek new business opportunities and schedule meetings or calls between prospects and Business Development Managers
- Provide weekly, monthly, and quarterly reporting on lead qualification metrics to the direct manager
- Identify prospect engagement trends and share insights with Marketing and Sales
- Provide actionable feedback for campaign improvement
- Enter, update, and maintain accurate CRM information on leads, prospects, and opportunities
Requirements
What you’ll need- Proven experience in a Sales Development, Business Development, or Inside Sales role
- Ideally experience within the Microsoft Partner channel with Microsoft Dynamics – BC and/or F&O
- Ability to qualify leads using structured frameworks such as BANT
- Strong discovery and questioning skills
- Experience making high volumes of outbound calls and emails
- Experience nurturing prospects, scheduling meetings, generating interest, and driving qualified opportunities
- Familiarity with vertical solutions and industry-specific challenges
- Working knowledge of Microsoft Dynamics 365, Microsoft Copilot, AI, and the broader Microsoft technology stack strongly preferred
- Commercial understanding of business drivers, risks, upsell, and cross-sell opportunities
- Track record of consistently exceeding qualified lead generation and opportunity creation targets
- Excellent written and verbal communication skills
- Highly organised and process-oriented, with strong CRM discipline
- Microsoft CRM experience preferred
- Resilience, self-motivation, and desire to learn and improve
- Ability to collaborate with Marketing, Sales, and Delivery teams
- Bachelor’s degree in Business, Marketing, or an equivalent combination of education and experience
Benefits
Comp & perks- Open, flexible, vibrant, collaborative, and diverse work culture
- Inclusive work environment
- Equality and diversity championed
- Always learning mentality
- Collaborative team environment
