Senior Partner Marketing Manager

Safeguard Global

. Develop and run partner marketing strategies aligned to regional partnership priorities and revenue goals .

Posted 11/3/2026full-timeRemote • United States, United Kingdom, CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing partner marketing strategies that drive measurable pipeline growth, with a strong focus on co-marketing initiatives and stakeholder management. Proficient in utilizing Salesforce for tracking marketing activities and optimizing campaign performance across diverse regions.

Highest-signal resume keywords

B2B Marketing ExperiencePartner Marketing Strategy DevelopmentCo-Marketing Program ExecutionSalesforce ProficiencyStakeholder Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Partner MarketingCampaign ExecutionDemand GenerationPipeline Contribution TrackingEvent PlanningIntegrated Marketing CampaignsPerformance AnalysisBudget ManagementKPI TrackingCo-Sell Motions

Soft Skills

Strong CommunicationProject ManagementAnalytical SkillsCross-Functional CollaborationStrategic Thinking

Tools & Technologies

SalesforceCrossbeamMarketing Operations PlatformsRevenue Operations Tools

Industry Keywords

HR TechnologyHCMGlobal PayrollPrivate EquityRecruitment FirmsHR ConsultantsGlobal Mobility

About the role

Key responsibilities & impact

Develop and run partner marketing strategies aligned to regional partnership priorities and revenue goals
Build quarterly and annual partner marketing plans
Identify opportunities to generate qualified referrals and partner-sourced pipeline
Shape marketing approaches for referral, integration, private equity, recruitment, HR consultant and global mobility partners
Manage partner marketing budgets and align regional Partnerships budgets
Prioritize initiatives based on strategic importance, revenue potential and resources
Design and run joint campaigns using partner audiences, customer relationships and channels
Lead co-marketing initiatives including webinars, thought leadership, digital campaigns, account-based marketing and targeted customer communications
Support joint go-to-market and co-sell motions with Demand Generation, Product Marketing and Sales
Drive co-sell motions with HRIS and payroll integration partners
Grow Safeguard Global's reach within private equity portfolios
Support recruitment, HR consultant, global mobility and other HR-sector partner programs
Create partner value propositions, recruitment campaigns, introduction materials, solution one-pagers and co-branded content
Attract and activate new partners through targeted campaigns, events and community building
Build scalable programs for partner launches and partner-driven demand
Plan partner events, sponsorships, executive roundtables and webinars
Act as trusted marketing lead for partner stakeholders
Set and track KPIs for referrals, partner-sourced pipeline and campaign effectiveness
Ensure accurate tracking, attribution and reporting with Marketing Operations and Revenue Operations
Analyze performance, optimize campaigns, prioritize investment and scale successful initiatives
Share results and recommendations with Marketing and Partnerships leadership

Requirements

What you’ll need

7–10 years of B2B marketing experience, ideally including at least 5 years in partner or channel marketing
Track record of developing and running partner marketing strategies that generate measurable pipeline
Experience with joint go-to-market campaigns, co-sell motions, partner-led demand generation and co-marketing programs
Experience across referral, integration and technology partners
Experience running co-sell motions with integration or technology partners, ideally in HRIS or payroll
Ability to set strategy independently while remaining hands-on with campaign execution
Strong partner stakeholder management skills
Experience developing and executing integrated partner marketing campaigns, including events and webinars
Experience using Salesforce to track marketing activity, attribution and pipeline contribution
Strong communication, project management, analytical and cross-functional collaboration skills
Ability to work across North American and European teams, with occasional travel
Experience in HR technology, HCM, global payroll, EOR or related B2B industry is nice to have
Experience building marketing programs for private equity firms and portfolio companies is nice to have
Experience marketing to or with recruitment firms, HR consultants or global mobility providers is nice to have
Familiarity with Crossbeam or similar partner ecosystem platforms is nice to have
Experience building or scaling partner marketing programs across multiple regions is nice to have

Benefits

Comp & perks

Remote first, with flexibility for where and how you work
Paid bonding leave
2 charitable days
Reward & Recognition Program
Annual corporate bonus or sales incentive plan
Flexible coworking space options based on location
Access to 2 learning platforms for continuous growth
International collaboration and networking opportunities