Senior Product Marketing Manager

Safeguard Global

. Analyze buyers, buying behavior, criteria, and regional differences through direct customer and prospect engagement .

Posted 10/26/2026full-timeRemote • Spain, United States, United Kingdom, CanadaSenior💰 €60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing, including developing positioning and messaging, analyzing buyer behavior, and executing marketing plans. Proficient in data analysis and ROI tracking to measure program effectiveness and inform strategic decisions.

Highest-signal resume keywords

Product Marketing ExperienceData Analysis SkillsPublic Speaking SkillsStakeholder ManagementMarketing Program Effectiveness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningBuyer Journey DocumentationMarketing Plan DevelopmentCompetitive IntelligenceROI Tracking

Soft Skills

Exceptional Writing SkillsPeople Management Skills

Tools & Technologies

Microsoft OfficeMonday.comJiraSalesforceMarketoPardotOmnitureGoogle AnalyticsMS TeamsSocial Media Platforms

Certifications & Qualifications

Pragmatic Institute Certified (PMC) IIIProduct Marketing Alliance Certification

Industry Keywords

Market-Facing RoleBuyer Behavior AnalysisSales EnablementGo-To-Market StrategyProduct Launch

About the role

Key responsibilities & impact

Analyze buyers, buying behavior, criteria, and regional differences through direct customer and prospect engagement
Own competitive intelligence and translate findings into actionable positioning and enablement
Develop product positioning and messaging with Product and Marketing teams
Understand and document buyer journeys and improve sales and marketing processes
Build marketing plans, activities, and budgets to acquire, retain, and expand clients
Measure marketing program effectiveness and report results and recommendations
Plan and execute new product and existing product release launches end to end
Enable sales channels through training, internal tools, and external collateral
Represent supported products through webinars, speaking engagements, and written thought leadership
Shape long-term positioning and go-to-market strategy while creating day-to-day assets and enablement

Requirements

What you’ll need

5+ years of product marketing experience
At least 3 years of experience in a market-facing role
Proficiency in Microsoft Office, Monday.com, and Jira
Comfort using MS Teams and Salesforce
Familiarity with Marketo, Pardot, Omniture, and Google Analytics
Advanced use of LinkedIn, Twitter, Facebook, and Instagram
Exceptional data analysis and ROI-tracking skills
Strong public speaking skills, including comfort presenting to large, senior groups
Strong writing skills
Excellent people and stakeholder management skills
Bachelor's degree in business or marketing
Pragmatic Institute Certified (PMC) III or Product Marketing Alliance certification preferred
MBA preferred

Benefits

Comp & perks

Remote first, with flexibility to include school runs and gym breaks in your schedule
Paid leave to bond with your new family member
2 charitable days
Reward & Recognition Program
Annual bonus scheme or sales incentive plan
Flexible coworking space options based on location
Access to 2 learning platforms for continuous growth