Director of Growth

SafelyYou

. Turn company revenue targets into a growth plan covering pipeline targets by segment, channel mix, budget allocation, and assumptions .

Posted 10/8/2026full-timeRemote • United StatesLead💰 $155,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing and demand generation, with a strong focus on pipeline management, ABM program execution, and data-driven decision-making. Proficient in utilizing marketing automation tools and CRM systems to optimize growth strategies and enhance lead conversion.

Highest-signal resume keywords

B2B Marketing ExperienceDemand Generation OwnershipABM Program DevelopmentSalesforce ProficiencyPaid Search and LinkedIn Advertising

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline ManagementAttribution Model DesignStatistical LiteracyLead ScoringConversion Rate OptimizationEmail Marketing ProgramsCampaign Performance ReportingBudget ManagementA/B TestingFunnel Optimization

Soft Skills

Clear CommunicationPresentation SkillsCollaborationAnalytical ThinkingProblem Solving

Tools & Technologies

HubSpotMarketoPardotSalesforce6senseDemandbaseBI ToolsMarketing AutomationSEM ToolsDirect Mail Programs

Industry Keywords

B2B SaaSHealthcare MarketingSenior LivingRegulated MarketsAccount-Based MarketingMulti-Stakeholder Buying CommitteesLead ManagementCustomer Acquisition CostMarketing Data PracticesPrivacy Compliance

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Turn company revenue targets into a growth plan covering pipeline targets by segment, channel mix, budget allocation, and assumptions
Revise the growth plan quarterly based on results
Own the funnel model from first touch to closed-won, including conversion benchmarks and sales capacity math
Manage the growth budget and justify allocations using pipeline, CAC, and payback
Plan, build, and optimize SEM, LinkedIn, trade publication, and retargeting campaigns
Design drip and lifecycle email programs by persona and buying stage
Own segmentation, deliverability, and lead handoff triggers
Build and test landing pages using hypothesis-driven experiments
Develop co-marketing programs with technology, channel, and industry partners
Own paid social and coordinate organic social strategy with the content team
Add and track direct mail in ABM and event programs
Define target account lists and tiers with sales leadership
Run 1:1, 1:few, and 1:many ABM programs tied to account plans
Measure account engagement and progression
Define and optimize the supporting technology stack
Build an attribution approach combining system-based and self-reported attribution
Run incrementality tests where volume allows
Report on sourced and influenced pipeline, CAC, payback, stage conversion, and channel ROI
Enforce data discipline between marketing automation and Salesforce
Ensure marketing data practices follow privacy and data-handling policies
Own lead scoring, routing, SLAs, and follow-up logic
Work with SDR leadership on qualification criteria, handoff context, sequence messaging, and feedback loops
Run regular closed-loop reviews with sales
Plan content against funnel gaps and share performance data
Turn product positioning, messaging, and launches into in-market campaigns
Attend pipeline reviews and treat sales as the primary customer of the growth function
Manage and develop one direct report
Manage agency and contractor relationships against performance standards
Audit the funnel, attribution, and lead flow; establish baseline metrics
Fix urgent routing and follow-up gaps and establish an approved 12-month growth plan
Improve speed-to-lead and MQL-to-SQL conversion
Launch ABM programs against Tier 1 accounts
Establish reliable, repeatable marketing-sourced pipeline from core growth channels

Requirements

What you’ll need

Candidates must be located in the United States
8+ years in B2B marketing
5+ years in B2B SaaS growth or demand generation with direct ownership of pipeline targets
Quantified pipeline results that can be explained in detail
Hands-on proficiency in paid search and LinkedIn advertising at meaningful budget levels
Experience building and running ABM programs aimed at multi-stakeholder buying committees with long sales cycles
Experience building nurture programs in HubSpot, Marketo, or Pardot
Strong working knowledge of Salesforce campaigns, reporting, and lead and contact management
Experience designing or rebuilding an attribution model and understanding its limits
Statistical literacy sufficient to design A/B tests and interpret results correctly
Experience defining SLAs and handoff processes with SDR and sales teams
Clear, concise writing and ability to present performance and recommendations to executives
Preferred: experience in healthcare, senior living, or another regulated vertical market
Preferred: experience running trade publication and direct mail programs in a niche market
Preferred: experience with intent data or ABM platforms such as 6sense or Demandbase
Preferred: SQL or BI tool proficiency
Preferred: experience at a company at a similar growth stage

Benefits

Comp & perks

A mission-driven company culture
Fully remote
Competitive salary and benefits
Fully paid employee premiums for Medical, Dental, and Vision
401k Program
Monthly Education, Well-being & WFH stipends
Non-accrual PTO
Growth Potential
Company Retreats
Medical & Family/Parental Leave