Paid Media Manager

Sage Dental

. Own the day-to-day execution, management, and optimization of digital advertising campaigns across Google Ads, Meta, ZocDoc, eLocal, connected TV, audio/radio, display, and other paid media channels .

Posted 10/22/2026full-timeRemote • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing digital advertising campaigns across various platforms, with a strong focus on performance marketing and patient acquisition in the healthcare sector. Proficient in utilizing analytics tools to drive campaign efficiency and align marketing strategies with business objectives.

Highest-signal resume keywords

Google Ads ManagementMeta Ads OptimizationCampaign Performance AnalysisHealthcare Advertising ExperienceProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital AdvertisingCampaign SetupAudience TargetingKeyword StrategyBudget ManagementBidding StrategiesConversion TrackingAttribution ReportingPerformance OptimizationData Analysis

Soft Skills

Strong Communication SkillsAttention to DetailOrganizational SkillsCollaborationProblem-Solving

Tools & Technologies

Google Analytics 4Patient PrismCRM SystemsReporting DashboardsMarketing Analytics Tools

Industry Keywords

Paid MediaPerformance MarketingMulti-Location HealthcarePatient AcquisitionDigital Media Channels

About the role

Key responsibilities & impact

Own the day-to-day execution, management, and optimization of digital advertising campaigns across Google Ads, Meta, ZocDoc, eLocal, connected TV, audio/radio, display, and other paid media channels
Manage campaign setup, audience targeting, keyword strategy, budgets, bidding, creative implementation, tracking, and ongoing performance optimization
Ensure paid campaigns are accurate, current, and relevant to Sage Dental’s services, locations, promotions, and business objectives
Monitor campaign performance and ROAS and identify opportunities to improve efficiency, reach, conversion rates, and patient acquisition
Support integrated marketing campaigns and local market initiatives through paid media planning and execution
Manage campaign pacing, budget allocation, and performance against KPIs and business goals
Partner with the Senior Director of Integrated Marketing and internal stakeholders to align campaigns with marketing strategies and business priorities
Collaborate with creative, organic marketing, multicultural marketing, strategy, analytics, operations, clinical, and external agency partners
Maintain accurate location information, service offerings, messaging, promotions, landing pages, and calls to action
Coordinate campaign launches, creative updates, testing, and optimization across markets and channels
Communicate campaign performance, insights, challenges, and recommendations to marketing leadership and stakeholders
Monitor, analyze, and report on paid media performance using platform analytics and reporting tools
Track spend, clicks, impressions, CPC, CPA, conversion rates, appointment bookings, and ROAS
Develop regular performance reports with actionable insights and recommendations
Test audiences, creative, messaging, landing pages, bidding strategies, and campaign structures
Support accurate conversion tracking, attribution, and reporting
Recommend adjustments to media mix, budgets, targeting, and campaign tactics

Requirements

What you’ll need

5–10 years of professional experience in paid media, digital advertising, growth/performance marketing, or a related field
Extensive hands-on experience planning, executing, managing, and optimizing campaigns in Google Ads and Meta Ads
Experience in healthcare advertising, preferably supporting multi-location healthcare organizations or patient acquisition campaigns
Familiarity with ZocDoc, connected TV (CTV), audio/radio advertising, display advertising, and other digital media channels
Dental industry experience is a plus
Demonstrated ability to manage multiple campaigns, budgets, markets, and competing priorities simultaneously
Strong analytical skills and experience using campaign performance data to guide optimization and decision-making
Experience with conversion tracking, attribution, reporting dashboards, and marketing analytics tools
Excellent project management, organization, attention to detail, and follow-through
Strong written and verbal communication skills, with the ability to collaborate effectively across teams and communicate performance insights to stakeholders
Ability to work independently, take ownership of day-to-day execution, and proactively identify opportunities for improvement
Familiarity with marketing analytics and reporting platforms such as Google Analytics 4, Patient Prism Google Ads, Meta, and comparable platforms
Experience with CRM, call tracking, and campaign conversion measurement
Understanding of healthcare advertising privacy considerations and applicable digital platform policies

Benefits

Comp & perks

Competitive compensation and benefits
Professional development resources
Access to cutting-edge technology
Collaboration with a passionate, innovative team
Purpose-driven organization transforming dental care