Sage Dental

Performance Marketing

• Own the day-to-day execution, management, and optimization of digital advertising campaigns across Google Ads, Meta, ZocDoc, eLocal, connected TV, audio/radio, display, and other paid media channels
• Manage campaign setup, audience targeting, keyword strategy, budgets, bidding, creative implementation, tracking, and ongoing performance optimization
• Ensure paid campaigns are accurate, current, and relevant to Sage Dental’s services, locations, promotions, and business objectives
• Monitor campaign performance and ROAS and identify opportunities to improve efficiency, reach, conversion rates, and patient acquisition
• Support integrated marketing campaigns and local market initiatives through paid media planning and execution
• Manage campaign pacing, budget allocation, and performance against KPIs and business goals
• Partner with the Senior Director of Integrated Marketing and internal stakeholders to align campaigns with marketing strategies and business priorities
• Collaborate with creative, organic marketing, multicultural marketing, strategy, analytics, operations, clinical, and external agency partners
• Maintain accurate location information, service offerings, messaging, promotions, landing pages, and calls to action
• Coordinate campaign launches, creative updates, testing, and optimization across markets and channels
• Communicate campaign performance, insights, challenges, and recommendations to marketing leadership and stakeholders
• Monitor, analyze, and report on paid media performance using platform analytics and reporting tools
• Track spend, clicks, impressions, CPC, CPA, conversion rates, appointment bookings, and ROAS
• Develop regular performance reports with actionable insights and recommendations
• Test audiences, creative, messaging, landing pages, bidding strategies, and campaign structures
• Support accurate conversion tracking, attribution, and reporting
• Recommend adjustments to media mix, budgets, targeting, and campaign tactics

Explore Paid Media Manager at Sage Dental. Review requirements and application details.

Open roles

Paid Media Manager