Marketing Manager

SailGP

. Support brand growth and awareness of SailGP in the Americas region .

Posted 10/16/2026full-timeNew York City • New York • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel marketing strategies that drive ticket sales, brand growth, and audience engagement, particularly within the sports and entertainment sectors. Strong project management skills and the ability to collaborate across global teams are essential.

Highest-signal resume keywords

Multi-Channel Campaign ExecutionProject ManagementDigital MarketingCreative LeadershipAudience Insights Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event MarketingCampaign Performance AnalysisTicket Sales ManagementBrand Awareness StrategiesAudience Growth Strategies

Soft Skills

Organizational SkillsCollaborationProactive MindsetAttention to DetailEntrepreneurial Spirit

Tools & Technologies

Marketing ToolkitsCreative Assets DevelopmentMedia Reporting ToolsCustomer Data Tracking

Industry Keywords

Sports MarketingEntertainment MarketingU.S. Market DynamicsDigital Marketing TrendsFan Acquisition

About the role

Key responsibilities & impact

Support brand growth and awareness of SailGP in the Americas region
Develop and execute event marketing strategies across North and South America, focusing on the U.S., Canada and Brazil
Deliver campaign activations, ticketing, broadcast tune-in, digital, social and partnership initiatives
Manage day-to-day delivery of marketing campaigns under the Head of Marketing, Americas
Develop audience insights, fan-first campaigns and annual plans in priority markets
Drive broadcast viewership, SailGP+ subscriptions, fan acquisition and engagement
Manage event marketing campaigns supporting ticket sales, brand awareness, audience growth and engagement
Develop marketing toolkits and creative assets for local teams, stakeholders, media and partnerships
Lead creative development with design and video teams
Run campaigns across social, email and content marketing
Develop activation ideas and lead cultural, grassroots and creator partnerships
Support on-site or remotely at SailGP events across the Americas
Manage ticket launches and sales campaigns, including plans, content and creative assets
Analyze ticketing campaign performance and provide insights and recommendations
Produce weekly media reporting and post-event wrap reports
Track regional marketing budgets, KPIs, customer data and campaign performance
Coordinate with Procurement, Finance and Legal
Raise purchase orders, track invoices and support contract execution

Requirements

What you’ll need

5+ years of experience in marketing, ideally within sports or entertainment industries
Proven track record of executing multi-channel campaigns that drive ticket sales, fan acquisition and brand growth
Deep understanding of U.S. market dynamics, digital marketing, media trends and audience behavior
Exceptional project management and organizational skills, with ability to manage multiple workstreams and deadlines
Experience working with creative and media agencies, managing integrated, multi-channel marketing plans
Creative leadership ability to inspire standout campaigns
Ability to collaborate across global and cross-functional teams
Proactive, solutions-oriented mindset
Entrepreneurial spirit, strong work ethic and high attention to detail
Passion for exceeding expectations

Benefits

Comp & perks

Equal opportunity workplace committed to diversity, equity and inclusion
Ability to travel to regional markets as required