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Senior Paid Media Analyst
Saipos | Sistema para Restaurante. Plan, execute, and optimize paid media campaigns on Meta Ads .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning, executing, and optimizing paid media campaigns on Meta Ads and Google Ads, with a strong focus on metrics such as CPL and ROAS. Proficient in data analysis, budget management, and cross-department collaboration to drive qualified leads and sales.
Highest-signal resume keywords
Paid Media Campaign ManagementData Analysis and Performance MetricsAdvanced Excel SkillsStrong Communication SkillsExperience in SaaS Companies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media OptimizationCPL AnalysisROAS MeasurementA/B TestingConversion Rate OptimizationData AnalyticsCampaign Performance MonitoringBudget ManagementLead Generation StrategiesCRM Tools Knowledge
Soft Skills
Analytical ThinkingResults-OrientedProblem SolvingCollaborationAutonomy
Tools & Technologies
Meta AdsGoogle AdsHubSpotExcel
Industry Keywords
MarketingBusiness AdministrationAdvertisingSaaS
About the role
Key responsibilities & impact- Plan, execute, and optimize paid media campaigns on Meta Ads
- Monitor campaign performance and adjust strategies to maximize results, particularly CPL and ROAS
- Analyze metrics with a focus on qualified leads, CPL, and ROAS, ensuring targets are met
- Prepare regular reports, identify optimization opportunities, and present results to the team and stakeholders
- Work with Marketing and Sales to optimize the conversion funnel and turn traffic into qualified leads and sales
- Manage and allocate the paid media budget to maximize ROAS and achieve KPIs
- Implement and manage A/B tests for campaigns, creatives, and landing pages
- Explore new paid media channels
- Ensure the flow of leads and information between systems
Requirements
What you’ll need- More than 4 years of experience managing and optimizing media campaigns on Google Ads and Meta Ads
- Experience analyzing data and performance indicators such as CPL, CAC, ROAS, and conversion rates
- Knowledge of data analytics and CRM tools
- Advanced Excel skills
- Analytical, results-oriented profile with the autonomy to identify problems, propose solutions, and test new strategies
- Strong communication skills and the ability to collaborate with different departments, especially Marketing and the Business team
- Bachelor’s degree in Marketing, Business Administration, Advertising, or a related field
- Availability to work in a hybrid model in São Leopoldo, Rio Grande do Sul
- Experience in SaaS companies is a plus
- Knowledge of HubSpot is a plus
Benefits
Comp & perks- Contractor engagement with 30 days of paid time off
- Health and dental insurance with premiums fully paid by Saipos (copayments apply to consultations and exams)
- Life insurance
- Birthday month day off
- Wellhub
- Complete equipment package
- Daily transportation allowance of BRL 22 for on-site work
- Extended maternity leave
- Extended paternity leave