AVP, Retention Marketing

Saks

. Lead email and mobile marketing programs across Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman .

Posted 11/11/2026full-timeRemote • New York • United StatesLead💰 $185,000 - $271,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in leading email and mobile marketing strategies, with a strong focus on subscriber growth, engagement, and personalization. Proven ability to manage budgets, optimize performance metrics, and lead high-performing teams in a fast-paced ecommerce environment.

Highest-signal resume keywords

Digital Marketing ExperienceEmail Marketing StrategyTeam LeadershipBudget ManagementPersonalization Tactics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingMobile MarketingCRM OperationsData AnalysisLifecycle MarketingPerformance OptimizationForecastingCompliance KnowledgeEcommerce MetricsPersonalization Automation

Soft Skills

LeadershipCommunicationAnalytical ThinkingCreative Problem SolvingInfluencing Skills

Tools & Technologies

ESP (Email Service Provider)Data Science ToolsAnalytics PlatformsMarketing Automation SoftwareCRM Systems

Industry Keywords

Consumer PrivacyData SecuritySubscriber EngagementPromotional MarketingCross-Functional Collaboration

About the role

Key responsibilities & impact

Lead email and mobile marketing programs across Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman
Define objectives, goals and strategies to accelerate subscriber growth, engagement, repeat purchase and lifetime value across email, SMS and push notification channels
Lead a high-performing team of marketing and personalization experts
Partner with Ecommerce, Stores, Brand & Integrated Marketing, and Creative teams
Define vision, strategy and goals for short- and long-term email and mobile marketing channel growth
Develop and execute a roadmap with CRM operations, technology and vendor partners
Develop channel forecasts for visits, conversion and sales
Track performance and optimize strategies to meet or exceed sales and profit goals
Define and optimize lifecycle marketing strategies
Build, manage and optimize email, SMS and push notification calendars
Refine calendar, content/creative requests, promotions support, store support and brand/co-op processes
Create and support a personalization roadmap across trigger communications, lifecycle journeys and personalized content
Partner with CRM Operations, ESP, Creative, Data Science and Analytics teams
Develop processes and relationships with internal and external teams
Manage annual budget and forecast vendor partnership spend
Improve subscriber list health, deliverability and unsubscribe rates
Analyze and share monthly KPIs and channel learnings
Define testing strategy and success metrics
Oversee 4+ direct reports, ESP and agency partners
Coach team members and manage priorities
Act as subject matter expert for email, SMS, push notification and personalization
Establish best practices, channel benchmarks, annual goals and growth roadmap

Requirements

What you’ll need

10+ years of digital marketing experience, preferably with direct email and promotional marketing experience
Proven experience managing direct ESP relationships and large groups of external production partners
Demonstrated leadership skills and ability to communicate with and influence senior leaders across multiple businesses
Experience managing a team of highly motivated, data-driven and results-oriented reports
Ability to forecast, maintain and manage a multi-million-dollar budget across multiple partners and ROI measurement tactics
Ability to synthesize cross-functional input into a cohesive channel and product roadmap
Creative and analytical thinking with an in-depth understanding of ecommerce performance metrics
Proficiency with data processes/flows and tactics for personalization and automation across large customer, product and order-level datasets
Deep understanding of compliance and regulatory laws related to consumer privacy and data security

Benefits

Comp & perks

Comprehensive benefits package for eligible full-time employees, including medical, vision and dental
Employee discount
Medical insurance
Dental insurance
Vision insurance
401(k) retirement plan
Basic life insurance
Supplemental life insurance
Disability insurance
Additional voluntary benefits, such as critical illness, hospital and accident insurance
Career advancement opportunities
Equal employment opportunity and reasonable accommodations