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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing, including SEO, SEA, and social ads, while leveraging data-driven strategies and AI tools to optimize digital campaigns and enhance website performance. Proficient in managing digital marketing initiatives and coordinating with external agencies to achieve measurable results.
Highest-signal resume keywords
Performance MarketingSEO OptimizationAI Tools ExperienceData-Driven AnalysisCMS Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingConversion OptimizationA/B TestingKPI AnalysisPrompt Engineering
Soft Skills
Analytical ApproachStructured Work Style
Tools & Technologies
SEMrushMatomoSanitySalesforce Marketing Account Engagement
Industry Keywords
Online Marketing StrategyDigital Campaign ManagementMarketing AutomationInternational Web PresenceSocial Ads
About the role
Key responsibilities & impact- Own the online marketing strategy and develop targeted initiatives to strengthen market positioning
- Continuously develop the website and increase reach, leads, and conversions through SEO, GEO, SEA, social ads, and data-driven optimization
- Further develop the international web presence and support the migration and expansion of the group companies’ websites
- Plan and manage digital campaigns and independently implement performance marketing initiatives to achieve measurable results
- Optimize the website through data-driven UX analysis and A/B testing
- Create performance reports and dashboards based on KPI analyses and derive prioritized optimization measures
- Develop AI workflows, automations, and agents to make marketing faster, smarter, and more scalable
- Coordinate external agencies, ensure quality standards, and manage timelines
- Challenge existing processes, evaluate new AI tools and martech solutions, and integrate them into the marketing stack
Requirements
What you’ll need- Several years of experience in performance or digital marketing
- In-depth understanding of SEO, SEA, social ads, and conversion optimization
- Experience using tracking tools such as SEMrush or Matomo
- Experience with CMS platforms and marketing automation platforms, such as Sanity and Salesforce Marketing Account Engagement
- Practical experience using AI tools in a marketing context
- Skills in prompt engineering, custom GPTs, or fine-tuning
- Structured, analytical, and data-driven approach to work
- Excellent written and spoken German and English
Benefits
Comp & perks- Permanent employment contract
- Hybrid working with the flexibility to work from home or the office
- Team events, including the Christmas party and Salesfive & Friends events, plus much more
- JobRad bicycle leasing
- Qualitrain membership
- Lunch or commuting allowance
- Company pension scheme
- Career development opportunities
- Numerous opportunities to actively contribute your ideas and expertise
- Dynamic, international team with flat hierarchies and a collaborative team culture
- Diversity and appreciation