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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing, including SEO, SEA, and Social Ads, while leveraging data-driven strategies to optimize digital campaigns and enhance website performance. Proficient in utilizing AI tools and marketing automation platforms to drive scalable marketing initiatives.
Highest-signal resume keywords
Performance MarketingSEO OptimizationAI Tools ExperienceCMS Platforms ProficiencyBilingual in German and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOSEASocial AdsConversion OptimizationData-Driven OptimizationA/B TestingKPI AnalysisPrompt EngineeringCustom GPTsMarketing Automation
Soft Skills
Analytical ApproachStructured Work Style
Tools & Technologies
SemrushMatomoSanitySalesforce Marketing Cloud Account Engagement
Industry Keywords
Digital MarketingPerformance MarketingWeb Presence DevelopmentData-Driven UXMarketing Stack Integration
About the role
Key responsibilities & impact- Own the online marketing strategy and develop initiatives to strengthen market positioning
- Develop the website and increase reach, leads, and conversions through SEO, GEO, SEA, Social Ads, and data-driven optimization
- Further develop the international web presence and support the migration and expansion of the group companies’ websites
- Plan and manage digital campaigns and independently implement performance marketing initiatives
- Optimize the website through data-driven UX analyses and A/B testing
- Create performance reports and dashboards based on KPI analyses and derive optimization measures
- Develop AI workflows, automations, and agents for scalable marketing
- Coordinate external agencies, ensure quality standards, and manage timelines
- Challenge existing processes, evaluate new AI tools and martech solutions, and integrate them into the marketing stack
Requirements
What you’ll need- Several years of experience in performance or digital marketing
- In-depth understanding of SEO, SEA, Social Ads, and conversion optimization
- Experience using tracking tools such as Semrush or Matomo
- Experience with CMS platforms and marketing automation platforms, such as Sanity and Salesforce Marketing Cloud Account Engagement
- Practical experience with AI tools in a marketing context
- Expertise in prompt engineering, Custom GPTs, or fine-tuning
- Structured, analytical, and data-driven approach to work
- Excellent written and spoken German and English skills
Benefits
Comp & perks- Permanent employment contract
- Hybrid working with the flexibility to choose between working from home and the office
- Team events, including the Christmas party and Salesfive & Friends events, plus much more
- Company bike program
- Qualitrain membership
- Lunch or commuting allowance
- Company pension scheme
- Career development opportunities
- Attractive compensation package
- Dynamic, international team with flat hierarchies and a collaborative team culture
- Diversity and appreciation
- A wide range of opportunities to actively contribute your ideas and expertise