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Digital Marketing Analyst
Salesforce. Author SEO articles and web content to drive organic traffic and support AI-optimized content strategy .
About the role
Key responsibilities & impact- Author SEO articles and web content to drive organic traffic and support AI-optimized content strategy
- Write and edit copy for web, social, email, campaigns, and other assets
- Publish content in Page Builder and manage the end-to-end publishing workflow
- Develop campaign and ABM content deliverables, including one-pagers, landing page copy, nurture emails, and targeted assets
- Contribute to event marketing through pre- and post-event content and on-site support as needed
- Monitor social performance and suggest ways to improve engagement
- Support digital marketing initiatives, including landing pages, paid content, and web updates
- Edit video content for social, web, and campaigns
- Collaborate with creative and production teams on polished, on-brand multimedia assets
- Partner with demand generation, campaigns, digital, product marketing, and events teams
- Support agency and freelance relationships as needed
- Use performance data and SEO insights to inform content decisions and track and report content impact
- Assist with competitive and audience research to identify content opportunities
Requirements
What you’ll need- 1–2 years of experience in content marketing, digital marketing, or a closely related role
- Strong writing, editing, and proofreading skills across formats and audiences
- Experience authoring blog posts, articles, or web copy
- Interest in organic search and AI-generated answer optimization (SEO, AEO)
- Ability to use data and analytics to inform content decisions
- Experience contributing to organic social media content
- Experience using AI tools such as Gemini, Claude, or Slackbot to produce content
- Ability to manage multiple projects and collaborate across teams
- Exposure to a web content management system; WEM/CMS/Page Builder experience is a plus
- Video editing skills and experience producing content for social or web are a plus
- Background in B2B SaaS or enterprise technology marketing is a plus
- Familiarity with Salesforce products or other SaaS platforms is a plus
- Familiarity with G2, TrustRadius, or Gartner Peer Insights is a plus
- Familiarity with marketing automation, analytics, and social media management platforms is a plus
Benefits
Comp & perks- Time off programs
- Medical insurance
- Dental insurance
- Vision insurance
- Mental health support
- Paid parental leave
- Life insurance
- Disability insurance
- 401(k)
- Employee stock purchasing program
- Reasonable accommodations during the application or recruiting process