Director, Product Marketing GTM – Service Cloud

Salesforce

. Own the go-to-market strategy for the core Service business and tell one end-to-end Service story across Agentforce, Service Cloud, and Contact Center .

Posted 10/14/2026full-timeUnited StatesLead💰 $143,400 - $216,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in go-to-market strategy and product marketing, with a strong focus on building enablement strategies and driving execution for service products. Proven ability to lead cross-functional teams and present effectively to diverse audiences, leveraging data analytics to inform strategic decisions.

Highest-signal resume keywords

Go-To-Market StrategyProduct MarketingSales EnablementData Analytics ProficiencyTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product MarketingSales EnablementData AnalyticsContent StrategyValue Proposition CreationCompetitive StrategyPricing StrategyLaunch StrategySales Metrics TrackingAI Tools Usage

Soft Skills

Strong CommunicationStorytelling SkillsStrategic ThinkingPresentation SkillsInspiring Leadership

Tools & Technologies

Salesforce ProductsSaaS PlatformsB2B Technology PlatformsContact Center SolutionsAI Agent Products

Industry Keywords

Service BusinessMarketing to Service BuyersCross-Functional CollaborationGlobal Program ScalingCustomer Service

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the go-to-market strategy for the core Service business and tell one end-to-end Service story across Agentforce, Service Cloud, and Contact Center
Act as the voice of sales, translating business needs across marketing, sales enablement, product, and field teams
Serve as the go-to-market expert for Service for internal stakeholders, executives, and the field
Own competitive strategy and enablement for Service
Lead cross-functional annual and quarterly GTM planning
Build the product enablement strategy, including sales plays, pitch decks, and training material
Drive launch strategy and execution for key Service product launches, including major event moments such as Dreamforce
Partner with product teams on pricing and packaging strategy
Partner with industry and regional product marketing managers to scale programs globally
Work with analyst relations on positioning and briefings
Create and deliver content, webinars, blogs, events, and customer stories
Present to audiences of all sizes, from customer meetings to keynote stages
Track, measure, and report on sales and marketing performance against clear metrics
Bring GTM expertise and inspire a team of product marketers

Requirements

What you’ll need

8+ years of experience in product marketing, sales, or go-to-market roles
Experience leading and inspiring a team of marketers
Strong communication and storytelling skills
Ability to present confidently to executive leaders, cross-functional partners, and customers
Ability to navigate a complex, fast-moving, multi-geography organization
Strategic thinking with a growth mindset and comfort with numbers
Data and analytics proficiency for setting measurable marketing metrics
Proven partnership with sales, marketing, and enablement teams
Knowledge of or experience in marketing to Service buyers across multiple industries
Experience creating value propositions and content strategies for the full buyer funnel
Experience with Salesforce products and/or other SaaS and B2B technology platforms
Experience in Contact Center, customer service, or AI agent products
Experience using AI tools to analyze and interpret sales data, and create plans based on that data

Benefits

Comp & perks

Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program
Incentive compensation, equity, and benefits may be available for certain roles