Director, Strategic Partner Marketing and GTM Strategy

Salesforce

. Lead content, launches, and enablement materials for Salesforce joint solutions with AI and technology partners .

Posted 11/5/2026full-timeUnited StatesSenior💰 $181,700 - $304,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading go-to-market strategies and product launches, with a strong focus on partnership development and technical enablement. Proven ability to create impactful content and manage cross-functional teams to drive successful market execution.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentProduct Marketing LeadershipCross-Functional Team CollaborationContent Creation and EnablementBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingTechnical MarketingContent DevelopmentLaunch ExecutionMarket PositioningSales EnablementCustomer Journey MappingDemonstration CreationPartnership MessagingSegmentation Strategy

Soft Skills

Strong Editorial JudgmentInfluencing SkillsTeam BuildingClear CommunicationPrioritization

Industry Keywords

Enterprise TechnologyStrategic PartnershipsProduct LaunchBusiness DevelopmentSales Motion

About the role

Key responsibilities & impact

Lead content, launches, and enablement materials for Salesforce joint solutions with AI and technology partners
Shape go-to-market approaches, including target audiences, positioning, and market execution
Serve as the single point of accountability for bringing strategic partnerships to market
Build and lead a team responsible for launch GTM strategy, partnership content, launch execution, and technical enablement
Orchestrate Product, Product Marketing, Strategic Technology Partner Marketing, Partner Sales and Programs, Business Development, and Communications around unified plans and outcomes
Identify use cases, demonstrations, and launch assets with Product and Business Development
Define target segments, positioning, sales plays, and customer journeys
Own integrated launch plans and timelines, including announcement content, demo narratives, executive presentations, and sales readiness
Develop partnership messaging hierarchies and customer-facing content
Create product demonstrations, videos, presentations, and practical use cases
Maintain post-launch materials and develop enablement content, sessions, and workshops
Build and develop the team, set priorities, manage the content and launch budget, and establish delivery processes

Requirements

What you’ll need

Experience leading content, product marketing, or technical marketing in enterprise technology
Strong product and technical fluency, with the ability to explain complex solutions clearly
Track record of leading launches and creating effective demos, content, and enablement
Experience working across Product, Business Development, Sales, Communications, and Partner Marketing
Strong editorial judgment and ability to connect product capabilities to customer needs
Experience building teams, managing budgets, and delivering work in fast-moving environments
Experience building GTM strategies for product or partner launches, including segmentation, positioning, and sales motion
Proven ability to influence and align cross-functional teams

Benefits

Comp & perks

Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program
Incentive compensation may be available for certain roles
Equity may be available for certain roles