Influencer Marketing Manager

Salesforce

. Develop and execute an influencer marketing strategy aligned to brand and growth goals .

Posted 11/11/2026full-timeUnited StatesMid-LevelSenior💰 $117,400 - $177,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing influencer marketing strategies, utilizing AI agents for automation, and managing multi-channel campaigns. Strong skills in negotiation, project management, and data analysis to drive business outcomes and ensure compliance with FTC guidelines.

Highest-signal resume keywords

Influencer Marketing Strategy DevelopmentAgentic Marketing WorkflowsMulti-Channel Campaign ManagementBudget ManagementFTC Disclosure Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer MarketingCampaign Performance AnalysisAI Agent UtilizationData-Driven Decision MakingProject Management

Soft Skills

Negotiation SkillsRelationship BuildingCommunication Skills

Tools & Technologies

Automation ToolsMarketing WorkflowsPerformance Reporting Tools

Industry Keywords

B2B TechnologySaaS Business ModelBrand Safety Guidelines

About the role

Key responsibilities & impact

Develop and execute an influencer marketing strategy aligned to brand and growth goals
Design and deploy agentic marketing workflows using AI agents to automate creator discovery, vetting, outreach, briefing, content review, and performance reporting
Identify, vet, and recruit creators and industry influencers across LinkedIn, YouTube, podcasts, newsletters, and other relevant channels
Negotiate contracts, manage budgets, and oversee deliverables and timelines
Brief creators and review content for brand alignment, compliance, and FTC disclosure requirements
Build long-term ambassador and advocacy programs
Track, analyze, and report campaign performance, including reach, engagement, conversions, and ROI
Use agents to surface insights and optimize campaigns in near real time
Partner with Brand, Content, Social, Community, Demand Gen, AI/Product teams, agencies, and vendors
Test new formats, platforms, partnership models, and agentic approaches

Requirements

What you’ll need

5+ years of proven experience in influencer, social, or partnership marketing
Experience running multi-channel influencer campaigns end to end
Hands-on experience with, or strong interest in, agentic marketing and using AI agents or automation to scale marketing programs
Experience with the B2B technology or SaaS business model
Strong negotiation, relationship-building, and communication skills
Data-driven approach and ability to tie programs to business outcomes
Strong project and budget management skills
Knowledge of FTC disclosure and brand safety guidelines
Degree or equivalent relevant experience
Agentic-first product marketer using AI and automation

Benefits

Comp & perks

Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program
Incentive compensation, where applicable
Equity, where applicable
AI agents to accelerate impact
Reasonable accommodations during the application or recruiting process