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Lead Developer Advocate
Salesforce. Design reusable technical content, reference applications, and demos spanning AIforce, Agentforce, Data Cloud, and the Salesforce platform .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in Salesforce Platform implementation and architect-level design, with a strong focus on creating engaging technical content and effective communication strategies. Proven ability to coach and mentor teams while driving quality assurance and strategic marketing initiatives.
Highest-signal resume keywords
Salesforce Platform ImplementationArchitect-Level Design SkillsWeb Applications DevelopmentJavaScript, HTML, CSS, Apex, APIsCoaching and Mentoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce Platform ImplementationArchitect-Level Design SkillsWeb Applications DevelopmentJavaScriptHTMLCSSApexAPIsPrototypingQuality Assurance
Soft Skills
Excellent Presentation SkillsInterpersonal SkillsCommunication SkillsProblem-Solving SkillsAnalytical Skills
Tools & Technologies
AIforceAgentforceData CloudSalesforce PlatformGamification ToolsInteractive Coding Tools
Industry Keywords
Technical Content DeliveryCommunity EngagementContent StrategyMarket Needs AnalysisStakeholder Influence
Tech Stack
Tools & technologiesCloudJavaScript
About the role
Key responsibilities & impact- Design reusable technical content, reference applications, and demos spanning AIforce, Agentforce, Data Cloud, and the Salesforce platform
- Collaborate with Architect Evangelists on regional programs, campaigns, and hands-on activities
- Adapt global advocacy campaigns for APAC markets
- Own technical workstreams for flagship events including World Tours, TDX, and Dreamforce
- Design high-scale engagement models for audiences of 1,000+ using gamification and interactive coding
- Own content strategy and assets for Journey to Salesforce (J2S)
- Delegate component building while owning final testing and quality assurance
- Identify gaps between product, market, and developer needs and communicate insights to product and engineering
- Represent Trailblazer and developer needs in strategic marketing discussions
- Coach team members, community leaders, and external presenters on technical content delivery
- Work with Community Group Leaders and MVPs to support their growth and success
- Travel across APAC to engage developers and community members
Requirements
What you’ll need- 8+ years of experience implementing on the Salesforce Platform
- Architect-level design skills
- Recognized cross-product expertise and proven ability to build prototypes connecting multiple Salesforce products
- Certifications or equivalent hands-on experience
- Expertise in web applications, JavaScript, HTML, CSS, Apex, and APIs
- Hands-on curiosity about AIforce, Agentforce, and Data Cloud
- Excellent presentation, interpersonal, and communication skills
- Experience making complex concepts accessible
- Ability to influence without authority across regional stakeholders
- Experience coaching and mentoring others
- Track record of improving code and content quality
- Understanding of evolving content consumption and experience-sharing methods
- Strategic mind with strong problem-solving and analytical skills
- Ability to work independently and collaboratively
- Ability to travel up to 30%
Benefits
Comp & perks- Salesforce benefits and resources supporting balance and wellbeing
- AI agents intended to accelerate employee impact
- Equal opportunity and non-discrimination workplace policy
- Reasonable accommodation during the application or recruiting process