Manager, Social Content & Influence Strategy

Salesforce

. Lead the influencer and industry voice ecosystem .

Posted 9/30/2026full-timeUnited StatesMid-LevelSenior💰 $117,400 - $177,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media strategy, influencer marketing, and content development, with a strong focus on managing relationships and executing product launches effectively. Proven ability to lead cross-functional teams and deliver campaigns on time and within budget.

Highest-signal resume keywords

Influencer MarketingSocial Media StrategyContent DevelopmentCross-Functional LeadershipProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionCopywritingEditorial PlanningContent Calendar DevelopmentMeasurement and Performance InsightsBudget ManagementNegotiationSourcingActivationTrend Monitoring

Soft Skills

Strong Communication SkillsRelationship ManagementProblem-Solving

Tools & Technologies

InstagramTikTokSlack

Industry Keywords

Employee Advocacy ProgramsInfluencer Engagement ModelsCulturally Relevant CampaignsProduct LaunchesCreator Ecosystems

About the role

Key responsibilities & impact

Lead the influencer and industry voice ecosystem
Grow and manage the employee advocacy program
Bring major Product Launches to life across social
Lead influencer and AI creator/builder programs, including relationships, engagement cadence, and tiered activation
Build and manage relationships with influential industry voices
Establish editorial rhythm and activate employee ambassadors around priority stories and moments
Co-lead social execution for major launches, including influencer coordination and social content production
Own Instagram and TikTok strategy and presence
Monitor trends and identify emerging conversations, creators, formats, and behaviors
Connect the Influencer Center of Excellence and Slack Social & Influence team
Lead cross-functional problem-solving across influencer, creative, measurement, and operational priorities
Align stakeholders on decisions, dependencies, and trade-offs and drive issues to resolution
Partner with the Content Strategy & Creative Lead on product launches
Bring influencer, creator, and industry insights into audience, narrative, content, and cultural opportunity planning
Collaborate with the Social Strategy & Operations Lead using measurement, performance insights, and competitive intelligence
Deliver product launches on time and on budget

Requirements

What you’ll need

5+ years of experience in social media, influencer marketing, content strategy, or related fields
Demonstrated ownership of campaigns or programs from strategy through execution
Experience managing influencer or creator relationships end-to-end, including sourcing, negotiation, briefing, activation, and measurement
Hands-on experience developing and shipping social content, including copywriting, editorial planning, content calendars, and campaign execution
Experience supporting major Product Launches, campaigns, or culturally relevant moments across social
Strong cross-functional leadership skills
Track record of developing clear product or solution narratives
Strong working knowledge of Instagram and TikTok, including platform behaviors, formats, creator ecosystems, and emerging trends
Experience managing project budgets and timelines
Strong written and verbal communication skills
Experience with employee advocacy programs and tiered influencer engagement models is a plus

Benefits

Comp & perks

Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program
Certain roles may be eligible for incentive compensation and equity
Reasonable accommodation during the application or recruiting process