Product Marketing Manager

Salesforce

. Execute and scale the go-to-market strategy for Salesforce's Data 360 portfolio .

Posted 11/3/2026full-timeUnited StatesMid-LevelSenior💰 $117,400 - $177,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing go-to-market strategies for Data 360, translating technical capabilities into business value, and driving adoption through effective sales plays and enablement programs. Proficient in collaborating with cross-functional teams and delivering impactful training materials and presentations.

Highest-signal resume keywords

Go-To-Market StrategyData PlatformsSales Plays DevelopmentPresentation SkillsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingSolution EngineeringData ManagementAnalyticsConsumption-Based PricingSales EnablementAI CapabilitiesPrompt DesignAgent-Based ProductsData-Driven Mindset

Soft Skills

Storytelling SkillsAbility to Manage PrioritiesAlignment Across Teams

Tools & Technologies

SalesforceSlackbotAI Coding ToolsCodexClaude

Industry Keywords

B2B SaaSEnterprise TechnologyManagement ConsultingData 360AI Agents

Tech Stack

Tools & technologies

CloudGo

About the role

Key responsibilities & impact

Execute and scale the go-to-market strategy for Salesforce's Data 360 portfolio
Serve as the Data 360 GTM expert across product, marketing, sales, pricing/packaging, and operations
Translate product innovation into actionable programs that drive adoption and revenue growth
Articulate how Data 360 capabilities ground and elevate AI agents and applications
Explain the Data 360 consumption model, pricing, value realization, and Flex Credit opportunities
Create, launch, and manage quarterly sales plays
Design and build AI-powered enablement tools, including custom Slackbot skills and agent workflows
Drive Data 360 adoption through programs, feedback loops, funnel metrics, and usage metrics
Collaborate with Corporate Strategy, Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams
Maintain working knowledge of Data 360 architecture, capabilities, and roadmap
Build and deliver training materials, FAQs, talk tracks, demo guides, and presentations
Partner with global go-to-market and distribution leaders to drive field readiness and pipeline acceleration
Develop and maintain GTM assets, sales plays, messaging frameworks, competitor-focused content, and demo libraries
Act as the Data 360 subject matter expert across Salesforce clouds to ensure unified value messaging and solution positioning

Requirements

What you’ll need

3–5+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology
Working understanding of data platforms (CDP, data management, integration, or analytics) and enterprise AI
Ability to translate technical capabilities into clear business value for varied audiences
Proven ability to partner with Core Product Marketers, Product Managers, and cross-functional stakeholders
Experience working with Sales Leadership, Account Executives, and Sales Programs
Success developing sales plays, enablement programs, and training materials
Strong presentation and storytelling skills
Familiarity with consumption-based pricing
Data-driven mindset using insights to inform GTM strategy and measure success
Ability to manage multiple priorities and timelines
Ability to drive alignment across global and cross-functional teams
Direct sales or quota-carrying experience, preferred
Experience supporting or marketing data, AI, automation, or agent-based products, preferred
Hands-on experience or strong interest in prompt design and building agents or skills on Slack's agent-building platform or comparable platforms, preferred
Comfort with AI coding and assistant tools such as Codex and Claude, preferred
Background in management consulting (Big 4 or equivalent), preferred

Benefits

Comp & perks

Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program
Incentive compensation, as applicable
Equity, as applicable
Reasonable accommodations during the application or recruiting process