Product Marketing Senior Manager – Sales Enablement

Salesforce

. Lead cross-functional partnerships and develop and activate field-facing content for the Customer Zero program .

Posted 11/6/2026full-timeUnited StatesSenior💰 $770,000 - $880,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and activating sales enablement content tailored to various personas and buying stages, leveraging AI tools for content creation and iteration. Proven ability to build cross-functional partnerships and communicate complex technical concepts as clear business value.

Highest-signal resume keywords

Sales Enablement StrategyContent CreationCross-Functional CollaborationEnterprise Sales ProcessesStorytelling and Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentField EnablementSales Process UnderstandingTechnical Concept TranslationPerformance Tracking

Soft Skills

Relationship BuildingFeedback IterationAdaptability

Tools & Technologies

AI Tools for Content CreationSalesforce

Industry Keywords

Customer Zero ProgramExecutive Briefing PresentationsBuyer JourneysReusable Enablement Assets

About the role

Key responsibilities & impact

Lead cross-functional partnerships and develop and activate field-facing content for the Customer Zero program
Build relationships with sales leaders, sellers, and field enablement teams to identify content needs and effective formats
Translate field insights into a sales enablement strategy for Customer Zero
Gather feedback and iterate on assets to improve adoption and effectiveness
Translate Customer Zero transformation stories into first-call decks, executive briefing presentations, case studies, narrative summaries, demo scripts, supporting materials, and video content
Tailor content to personas and buying stages while communicating business value and outcomes
Develop, maintain, and evolve a library of reusable enablement assets
Adapt narratives into role-based versions, varying technical depth, and multiple formats
Partner with Customer Zero leadership, product marketing, sales enablement, customer success, internal practitioners, events, and campaign teams
Collaborate on clickable and video demos connecting Salesforce capabilities to business outcomes
Leverage AI to accelerate content creation, iteration, personalization, feedback synthesis, and gap identification
Build scalable tools such as templates, prompt libraries, and reusable frameworks
Track usage, effectiveness, adoption, pipeline impact, and deal progression; refine content based on feedback and performance

Requirements

What you’ll need

6–10+ years of experience in product marketing, field enablement, or related roles
Strong understanding of enterprise sales processes and buyer journeys
Experience working at a large enterprise organization building relationships across teams and geographies
Proven ability to create field-ready enablement content that is used in the field
Experience working with executive-level audiences and tailoring messaging for different personas and presenting in front of company leaders
Strong storytelling and communication skills
Ability to translate complex technical concepts into clear business value
Experience working cross-functionally across marketing, product, sales, and customer teams
Familiarity with AI tools for content creation and workflow acceleration

Benefits

Comp & perks

Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program
Incentive compensation, as applicable
Equity, as applicable
Reasonable accommodations during the application or recruiting process