Product Release Marketing Manager

Salesforce

. Lead Public Sector positioning and messaging for Salesforce product releases .

Posted 10/12/2026full-timeRemote • Virginia • United StatesMid-LevelSenior💰 $117,400 - $177,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Public Sector product marketing, content strategy, and compliance with regulations such as FedRAMP and IL5/IL6. Capable of developing compelling messaging and enablement materials that resonate with diverse stakeholders while leveraging analytical insights to drive content performance.

Highest-signal resume keywords

Public Sector Product MarketingContent DevelopmentCompliance RequirementsProject ManagementAnalytical Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyMessaging DevelopmentPitch Deck CreationValue Proposition DevelopmentMarket InsightsPerformance Data AnalysisTechnical Concept TranslationRelease MarketingDownstream Asset DevelopmentCompetitive Narrative Development

Soft Skills

CollaborationInfluencing Without AuthorityClarity in Ambiguity

Certifications & Qualifications

U.S. CitizenshipMinimum Background Investigation (MBI)

Industry Keywords

Public SectorFedRAMPIL5IL6CybersecurityDigital ModernizationAI GovernanceProcurement ShiftsMission ReadinessRegulated Industries

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Lead Public Sector positioning and messaging for Salesforce product releases
Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector
Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries
Ensure release materials align with Public Sector compliance requirements, including FedRAMP, IL5/IL6, and data residency
Serve as the central point of contact for Global Public Sector content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing
Assess content performance, identify customer-journey gaps, and prioritize new content development
Bring product, customer, advisor, and market insights into Public Sector-specific content creation
Infuse emerging Public Sector trends such as AI governance, cybersecurity, digital modernization, procurement shifts, and mission readiness into content strategy
Build enablement materials for Public Sector sellers, partners, and solution engineers
Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases
Equip resellers, systems integrators, and technology partners with accurate, compliant, differentiated product messaging
Lead GPS release readiness and cross-functional launch reviews
Maintain the unified GPS release calendar and orchestrate stakeholder communications
Build alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams

Requirements

What you’ll need

6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing
Experience marketing technology to Public Sector or other regulated industries (preferred)
Ability to translate technical concepts into simple, mission-relevant stories
Strong content development and messaging experience, including pitch decks, one-pagers, briefs, and launch assets
Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams
Strong analytical and insights orientation; ability to use product and performance data to inform strategy
Excellent project management skills and ability to bring clarity to ambiguity
Experience supporting AMER + international regions (desired)
Must be a U.S. citizen (U.S. born or naturalized)
Must not hold dual citizenship
Must agree to complete a U.S. federal government Minimum Background Investigation (MBI) for a Moderate Public Trust position

Benefits

Comp & perks

Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program
Incentive compensation may be available for certain roles
Equity may be available for certain roles
Reasonable accommodation during the application or recruiting process