Senior Customer Marketing Analyst

Salesforce

. Lead day-to-day operations to source, track, and publish enterprise customer proof stories across formats .

Posted 10/13/2026full-timeUnited StatesSenior💰 $94,000 - $142,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing customer marketing workflows, with a strong focus on collaboration across diverse teams and effective communication. Proven ability to deliver actionable insights and drive alignment in B2B SaaS environments.

Highest-signal resume keywords

Customer Marketing ExperienceContent Operations ManagementB2B SaaS ExpertiseWorkflow OptimizationStakeholder Navigation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content Intake ManagementReview Process ManagementApproval Workflow OptimizationPipeline ReportingAsset Usage Monitoring

Soft Skills

Exceptional Communication SkillsAction-Oriented LeadershipAdaptability to AmbiguityStrong Presentation Skills

Tools & Technologies

TableauExcelSales Performance ToolsMarketing Performance Tools

Industry Keywords

B2BSaaSCustomer ProofDigital CampaignsSales Enablement

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead day-to-day operations to source, track, and publish enterprise customer proof stories across formats
Build, automate, and optimize customer story intake, routing, and approval workflows
Partner with Sales, Product Marketing, Campaigns, Web, Social, and Event teams to integrate customer proof across webinars, pitch decks, digital channels, and flagship events
Manage review processes across account managers, legal teams, and customer executives
Proactively clear approval bottlenecks and keep assets on track
Monitor story placement across channels
Deliver regular pipeline reporting to team leaders
Ensure published assets are properly tagged and organized for go-to-market discovery
Maintain a continuous feed of verified customer stories for flagship marketing programs and go-to-market revenue drivers

Requirements

What you’ll need

3 to 5+ years of experience in customer marketing, product marketing, content operations, or marketing program management
B2B SaaS experience preferred
Proven ability to build, manage, and optimize content intake, review, and approval workflows
Strong understanding of customer proof across webinars, digital campaigns, web/social, sales enablement, and flagship events
Comfortable dealing with ambiguity and shifting priorities
Ability to identify operational bottlenecks proactively
Understanding of large, matrixed software organizations
Ability to navigate stakeholders across diverse teams, Legal, and customer executive leadership
Exceptional written and verbal communication skills
Ability to lead action-oriented meetings, drive alignment, and articulate clear follow-ups
Strong presentation skills and experience crafting compelling slide decks
Experience with Tableau, Excel, or sales/marketing performance tools
Ability to monitor asset usage, track pipeline coverage, and measure ROI

Benefits

Comp & perks

Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program
Incentive compensation, for eligible roles
Equity, for eligible roles
Reasonable accommodations during the application or recruiting process