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Senior Director, Integrated Campaigns Creative – Apps Creative
Salesforce. Lead the creative across Apps and Missionforce, translating product, audience, and business priorities into compelling creative strategies and executions .
About the role
Key responsibilities & impact- Lead the creative across Apps and Missionforce, translating product, audience, and business priorities into compelling creative strategies and executions
- Lead and develop a multidisciplinary organization of creative directors, copywriters, and designers
- Set a clear vision and foster a high-performing, collaborative culture
- Oversee integrated creative across campaigns, demand generation, digital, social, product storytelling, and event experiences
- Serve as a trusted advisor to senior Product Marketing, Marketing, and Creative leadership
- Set priorities and make clear tradeoffs across a complex portfolio
- Provide strategic and conceptual creative leadership from brief through execution
- Maintain a high bar for craft, storytelling, innovation, effectiveness, and brand consistency
- Partner across Global Brand & Creative and direct internal teams, agencies, and production partners
- Influence executive stakeholders and build alignment around creative strategy
- Champion generative AI and emerging creative technologies to accelerate ideation, experimentation, and production
- Lead through ambiguity and change, creating clarity, accountability, and momentum for teams and partners
Requirements
What you’ll need- 15+ years of experience in creative direction, art direction, design, copywriting, or integrated creative development within an agency or in-house organization
- B2B and technology experience is a plus
- 10+ years leading and developing multidisciplinary creative teams and leaders
- A world-class portfolio demonstrating strong conceptual thinking, storytelling, creative leadership, and integrated executions
- Proven experience partnering with senior Product Marketing, Marketing, and executive stakeholders to translate complex technology and business strategies into differentiated, audience-relevant creative
- Experience across integrated campaigns
- Demonstrated ability to lead multiple teams and workstreams, set priorities, manage tradeoffs, and maintain creative quality in a fast-moving organization
- Exceptional communication and executive presence, with the ability to influence, build alignment, and present creative strategies and recommendations persuasively
- Experience directing internal teams, agencies, and production partners across distributed creative work
- Hands-on familiarity with generative AI and emerging creative technologies and their application across creative workflows
- Ability to lead through ambiguity, transformation, and changing business priorities while driving creative and business impact
Benefits
Comp & perks- Time off programs
- Medical insurance
- Dental insurance
- Vision insurance
- Mental health support
- Paid parental leave
- Life insurance
- Disability insurance
- 401(k)
- Employee stock purchasing program
- Incentive compensation may be available for certain roles
- Equity may be available for certain roles