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Senior Director of Growth Marketing
Salesforce. Define and own the growth marketing strategy, funnel, and targets across acquisition, conversion, and expansion .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing strategy, funnel management, and the application of AI in marketing automation. Proven ability to lead and develop high-performing teams while driving pipeline growth and revenue in B2B technology or SaaS environments.
Highest-signal resume keywords
Growth Marketing StrategyDemand Generation LeadershipAgentic Marketing WorkflowsFunnel Metrics ExpertiseExecutive Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingDemand GenerationDigital MarketingFunnel MetricsAttributionExperimentationAI MarketingCampaign AutomationLead QualificationPerformance Analysis
Soft Skills
Cross-Functional LeadershipCoachingTeam DevelopmentCommunication
Tools & Technologies
AI AgentsMarketing TechnologySales Enablement Tools
Industry Keywords
B2B TechnologySaaSPipeline GoalsCustomer JourneyGrowth Models
About the role
Key responsibilities & impact- Define and own the growth marketing strategy, funnel, and targets across acquisition, conversion, and expansion
- Lead, hire, coach, and develop growth, demand generation, lifecycle, and marketing operations leaders
- Partner with Solution Engineering to apply agentic solution engineering to growth
- Turn AI-built demos, prototypes, and proofs of value into self-serve experiences, campaigns, and sales enablement assets
- Build agentic marketing workflows using AI agents to automate campaign creation, personalization, testing, lead qualification, and performance analysis
- Drive experimentation across channels, messaging, and conversion paths
- Partner with Sales, Product, Brand, Content, and Customer Success leaders to align pipeline goals and the customer journey
- Own the growth budget, forecasting, attribution, and reporting; communicate results to executive leadership
- Define and track pipeline, CAC, conversion rates, and productivity gains from agentic workflows
- Test new channels, formats, and growth models
Requirements
What you’ll need- 12+ years of experience in growth, demand generation, or digital marketing
- 6+ years leading marketing teams
- Proven track record building and scaling growth programs that deliver pipeline and revenue in a B2B technology or SaaS business
- Hands-on experience with, or strong interest in, agentic marketing and agentic solution engineering
- Experience coaching teams to build with AI agents and AI coding tools
- Expertise in funnel metrics, attribution, experimentation, and marketing technology
- Strong executive communication and cross-functional leadership skills
- A degree or equivalent relevant experience
- Agentic-first product marketer using AI and automation
Benefits
Comp & perks- Time off programs
- Medical insurance
- Dental insurance
- Vision insurance
- Mental health support
- Paid parental leave
- Life insurance
- Disability insurance
- 401(k)
- Employee stock purchasing program
- Certain roles may be eligible for incentive compensation, equity, and benefits