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Senior Director, Sales Cloud, Product Marketing
Salesforce. Own the narrative arc for the entire Sales Cloud portfolio .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on enterprise SaaS, particularly in CRM and revenue technology. Proven ability to craft compelling narratives, lead high-stakes presentations, and manage complex projects while fostering relationships with key industry stakeholders.
Highest-signal resume keywords
Product Marketing ExperienceEnterprise SaaS ExpertiseExecutive Presentation DevelopmentCustomer Advocacy BuildingProject Management Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Narrative DevelopmentMessaging FrameworksSlide BuildingScriptingGo-To-Market StrategyRevenue OrchestrationForecastingPipeline ExecutionCustomer Success Story CreationEvent Content Development
Soft Skills
Exceptional Communication SkillsStrategic ThinkingStorytelling PassionRelationship BuildingCoaching Abilities
Certifications & Qualifications
Bachelor's DegreeMBA
Industry Keywords
CRMRevenue IntelligenceSales TechnologyMarket TrendsCompetitive DynamicsCustomer InsightsAnalyst RelationsInfluencer EngagementHigh-Stakes PresentationsProduct Launches
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own the narrative arc for the entire Sales Cloud portfolio
- Develop, evolve, and pressure-test messaging against customer reality, competitive dynamics, and business strategy
- Own and elevate the executive voice across high-impact forums
- Lead end-to-end development of keynotes for Dreamforce, World Tours, flagship events, and company-wide gatherings
- Develop narrative structures, slides, scripts, demos, and speaker coaching
- Scale the core narrative externally to establish category leadership in CRM and revenue intelligence markets
- Build and activate customer advocacy across events, case studies, social, and media
- Cultivate relationships with analysts, influencers, and industry voices
- Serve as storytelling lead across the broader product marketing team
- Develop pitch decks, messaging and positioning frameworks, customer success stories, event content, and enablement materials
- Partner with Sales Cloud leadership, Product Management, and Product Marketers on messaging activation
- Support major product launches and go-to-market strategies
- Monitor market trends, competitive landscapes, and customer insights
- Manage complex, multi-stakeholder projects and deliver high-quality output on deadline
Requirements
What you’ll need- 10+ years of experience in product marketing or a related field
- Deep focus on enterprise SaaS products, preferably within CRM, revenue and sales technology
- Demonstrated depth in the sales/revenue technology stack, including forecasting, pipeline/deal execution, revenue orchestration, or adjacent point solutions
- Track record of leading executive keynotes and high-stakes presentations at major public stages
- Ability to develop narratives that simplify complexity and move audiences
- Ability to build narratives and coach executives, colleagues, customers, and partners to deliver them
- Experience crafting and delivering executive presentations, including narrative structure, scripting, slide-building, and speaker preparation
- Track record of building customer advocacy
- Experience cultivating relationships with analysts, influencers, and industry voices
- Exceptional written and verbal communication skills
- Track record of launching products and driving go-to-market strategies with cross-functional teams
- Ability to build direct relationships with product leaders and founders
- Strong project management skills
- Strategic thinking and passion for storytelling
- Bachelor's degree required
- MBA a plus
Benefits
Comp & perks- Time off programs
- Medical insurance
- Dental insurance
- Vision insurance
- Mental health support
- Paid parental leave
- Life insurance
- Disability insurance
- 401(k)
- Employee stock purchasing program
- Incentive compensation may be available for certain roles
- Equity may be available for certain roles