Senior Lead, Digital Marketing

Salesforce

. Own AMER Strategic Events audience generation for the Email Marketing team .

Posted 11/12/2026full-timeAtlanta • Georgia • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Email Marketing, including audience generation strategies, stakeholder relationship management, and data-driven decision-making. Proficient in utilizing AI tools for email production and managing complex campaigns across multiple channels.

Highest-signal resume keywords

10+ Years Experience In Email MarketingStrong Judgment On Stakeholder Relationship ManagementIn-Depth Experience With Email Marketing Solutions/ESPsStrong Skills In SQL, HTML/CSS, And AMPscriptWorking Knowledge Of CAN-SPAM And Consent Requirements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingAudience Generation StrategiesSQLHTMLCSSAMPscriptData AnalysisAI Tools For Email ProductionCampaign ManagementBusiness Metrics Interpretation

Soft Skills

Stakeholder Relationship ManagementPrioritization Under PressureNegotiation SkillsCollaborationCommunication

Tools & Technologies

Salesforce Marketing CloudEmail Service ProvidersAI ToolsMarketing Automation PlatformsData Analytics Tools

Industry Keywords

CAN-SPAMConsent RequirementsEvent ProgramsChannel StrategyPredictive Segmentation Models

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own AMER Strategic Events audience generation for the Email Marketing team
Drive registration targets for strategic events while sustaining engagement and channel health
Partner with Strategic Event teams across AMER
Manage the end-to-end process from planning and audience strategy through AI-assisted email production, send execution, reporting, and business reviews
Build stakeholder relationships and collaborate on intake, audience generation strategies, and performance
Set audience generation plans and KPI targets and adjust them during cadenced reviews
Lead stakeholder reviews, negotiate priorities, and determine what to prioritize
Decide which cross-regional process or standardization initiatives to pursue across AMER/EMEA
Provide recommendations and synthesize signals into a point of view for business reviews
Execute audience generation campaigns end-to-end, including refresh, escalation, retirement, channel selection, and approach
Align send calendars, suppressions, and sequencing with stakeholders and execute plans under time pressure
Turn post-send data into actionable observations
Own escalation decisions on support eligibility disputes and flag process divergence between AMER and EMEA
Direct AI tools for email drafting, QA, and build support while owning final execution
Assess email project eligibility and execute builds against a live send calendar
Monitor platform and technology releases and flag relevant issues to business partners
Determine whether channel health signals reflect real problems or expected side effects
Deliver monthly stakeholder insights with root-cause commentary
Own reporting accuracy where attribution is ambiguous and shape business review narratives

Requirements

What you’ll need

10+ years of experience in Email Marketing
Strong judgment on stakeholder relationship management, including intake conversations, FY planning, and quarterly business reviews
In-depth experience with email marketing solutions/ESPs, preferably Salesforce Marketing Cloud
Hands-on comfort directing AI tools for email production work; able to evaluate AI-generated output and know when to override it
Strong skills in SQL, HTML/CSS, and AMPscript
Ability to read business metrics and email metrics and turn them into a narrative and a decision
Comfortable making prioritization calls under pressure across events, always-on, and demand gen channels
Working knowledge of CAN-SPAM and consent requirements
Preferred: experience negotiating channel strategy with senior stakeholders on conflicting priorities
Preferred: prior direct support of event programs
Preferred: experience with Salesforce products, Marketing Cloud, or Agentforce
Preferred: experience building AI-powered marketing workflows, experimentation frameworks, or predictive segmentation models
Preferred: in-depth understanding of LLMs and Agents, including APIs compared to MCP
Must be located in Georgia or Indiana based on the posting's selected locations

Benefits

Comp & perks

Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program
Incentive compensation may be available for certain roles
Equity may be available for certain roles
Reasonable accommodation during the application or recruiting process