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Senior Manager, Digital Enterprise Technology, Customer Program Strategy & Storytelling
Salesforce. Run and grow the Agentic Enterprise portfolio across Salesforce .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy and corporate communications, with a strong ability to create executive-level presentations and narratives that align with business objectives. Proficient in managing cross-functional projects and driving seller enablement through effective content development and performance tracking.
Highest-signal resume keywords
Content Strategy DevelopmentSales Enablement Program DesignPresentation Design and StorytellingProject Management Across WorkstreamsExperience with Salesforce Platform
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationMetrics ReportingPerformance TrackingDigital TransformationAI/Automation KnowledgePortfolio ManagementExecutive-Level Content DevelopmentAnalytical MindsetMarketing Campaign DevelopmentOrganizational Transformation
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationAbility to Thrive in Fast-Paced EnvironmentsCross-Team AlignmentStakeholder Communication
Tools & Technologies
Google SlidesVisual Design ToolsSlackGoogle WorkspaceProject Management Tools
Certifications & Qualifications
MBA or Advanced Degree in CommunicationsMBA or Advanced Degree in MarketingMBA or Advanced Degree in Business Administration
Industry Keywords
SaaSEnterprise SoftwareCorporate CommunicationsBusiness TransformationCustomer-Facing Presentations
About the role
Key responsibilities & impact- Run and grow the Agentic Enterprise portfolio across Salesforce
- Track emerging internal AI trends and translate them into leadership narratives
- Track Agentic Enterprise portfolio metrics
- Create Customer Zero content frameworks, presentations, playbooks, guides, and strategic content
- Amplify Customer Zero content in Product Marketing activations, including video, social, and blog
- Grow a centralized content library
- Enable sellers to use Customer Zero materials and talking points
- Partner with Sales Enablement and Field teams to embed proof points into seller programs and training
- Build seller feedback loops to refine content
- Partner with Product Marketing, PR, and Newsroom on content strategy and editorial calendars
- Co-develop press-ready narratives and talking points for earned media
- Connect Customer Zero content with corporate communications strategy
- Lead content strategy and development for Customer Zero activations at Salesforce-hosted events, including Dreamforce and TrailheadDX
- Develop speaker presentations, demo scripts, and collateral for hosted keynotes
- Provide program management support and coordination
- Report program metrics, value delivered, and progress through dashboards and reports
- Drive cross-team alignment through communication plans and regular status updates
- Track external content impact, including press placements, seller usage, event engagement, and customer/prospect influence
- Report trends to guide future portfolio investment and storytelling
Requirements
What you’ll need- 7+ years in content strategy, corporate communications, business transformation, or a related strategic role
- Record of independently owning a portfolio end to end
- Experience building or scaling a capability map, portfolio view, or similar framework in a complex organization
- Experience designing or running seller/field enablement programs
- Exceptional presentation design and storytelling skills
- Proficiency in Google Slides and visual design tools
- Strong written and verbal communication
- Experience creating executive-level content and leading high-visibility presentations
- Proven external marketing content and event support experience
- Experience partnering with PR, Newsroom, or corporate communications to place external stories
- Deep understanding of digital transformation and process optimization
- Strong knowledge of AI/automation and business applications
- Ability to translate technical concepts into business value narratives
- Experience supporting enterprise-wide transformation programs and stakeholder communications
- Experience supporting strategic events, conferences, and customer-facing presentations
- Understanding of marketing campaign development and sales enablement
- Ability to create content serving marketing objectives and sales conversations
- Strong project management skills across multiple workstreams and cross-functional partners
- Proficiency with Slack, Google Workspace, and project management tools
- Ability to thrive in fast-paced environments with shifting priorities and tight deadlines
- Analytical mindset and ability to synthesize complex information into actionable insights
- Ability to align content with business and marketing objectives
- Experience with performance tracking, metrics reporting, and demonstrating value
- MBA or advanced degree in Communications, Marketing, or Business Administration is preferred
- Experience at consulting or technology companies, especially SaaS or enterprise software, is preferred
- Background in organizational transformation or large-scale program storytelling is preferred
- Internal product adoption experience is preferred
- Knowledge of the Salesforce platform and ecosystem is preferred
- Experience in innovation centers or transformation showcase environments is preferred
Benefits
Comp & perks- Time off programs
- Medical insurance
- Dental insurance
- Vision insurance
- Mental health support
- Paid parental leave
- Life insurance
- Disability insurance
- 401(k)
- Employee stock purchasing program
- Incentive compensation may be available for certain roles
- Equity may be available for certain roles
- Reasonable accommodation during the application or recruiting process