Senior Manager, GTM Product Marketing

Salesforce

. Own Informatica go-to-market for the Salesforce field .

Posted 11/6/2026full-timeUnited StatesSenior💰 $143,400 - $216,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies for B2B SaaS, with a strong focus on sales enablement, data management, and AI-driven tools. Proven ability to translate technical capabilities into business value while leveraging analytical skills to refine sales plays and drive measurable pipeline impact.

Highest-signal resume keywords

Go-To-Market Strategy ExecutionSales Enablement Program DevelopmentData Management ExpertiseAnalytical Skills for Program MeasurementExecutive Presentation and Storytelling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingSolution EngineeringSales StrategySales Plays DevelopmentData IntegrationGovernanceAI/Data PlatformsSales ProgramsPipeline Impact MeasurementComplex Enterprise Pricing

Soft Skills

Leadership Through InfluenceCollaboration Across Global TeamsAbility to Manage Multiple Priorities

Tools & Technologies

AI ToolsSlackbot Skills

Industry Keywords

B2B SaaSEnterprise TechnologyInformaticaData ManagementData IntegrationGovernanceAI Products

Tech Stack

Tools & technologies

CloudInformaticaGo

About the role

Key responsibilities & impact

Own Informatica go-to-market for the Salesforce field
Set the quarterly operating rhythm and create, launch and manage sales plays with measurable pipeline targets
Retire or rework sales plays that do not convert
Drive seller readiness with Sales Programs, Sales Strategy and distribution leaders
Make Informatica easy to sell with clear entry points, discovery questions and talk tracks
Align sales plays with campaigns and field events
Partner with Enablement to deliver training, demos and AI-powered tools like Slackbot skills
Use seller feedback, win/loss and funnel data to improve plays and messaging each quarter
Represent Informatica in cross-cloud planning
Report play performance and field insights

Requirements

What you’ll need

7+ years in Product Marketing, Solution Engineering, Sales or Go-To-Market roles in B2B SaaS or enterprise technology
Proven track record turning GTM strategy into field-ready execution with Sales leadership, AEs and Sales Programs
Experience building sales plays, enablement programs and training that drove measurable pipeline impact
Deep understanding of data management, data integration, governance or AI/data platforms
Ability to translate technical capability into business value
Strong partnership with Core PMMs and Product Managers on launches, messaging and roadmap priorities
Executive-ready presentation and storytelling skills
Analytical rigor using data to measure programs and refine them
Ability to lead through influence across global teams and manage multiple priorities in ambiguity
Sales, GTM, or quota-carrying experience
Experience marketing AI, data or agent-based products, and familiarity with Informatica
Familiarity with complex enterprise pricing and packaging, including consumption models
Hands-on building of agents or skills, and fluency with AI tools
Experience integrating an acquired company’s products into a larger sales organization

Benefits

Comp & perks

Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program
Incentive compensation, where applicable
Equity, where applicable
Reasonable accommodations during the application or recruiting process