Senior Product Marketing Manager – GTM

Salesforce

. Define the relationship between Qualified, Piper, and the broader Salesforce ecosystem .

Posted 10/13/2026full-timeUnited StatesSenior💰 $143,400 - $216,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within the Salesforce ecosystem, focusing on competitive positioning, sales enablement, and go-to-market strategies. Proficient in translating product roadmaps into effective launch narratives and collaborating cross-functionally to drive successful outcomes.

Highest-signal resume keywords

Product Marketing ExperienceSalesforce Ecosystem FamiliaritySales EnablementCompetitive PositioningStrong Written Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentGo-To-Market PlanningLaunch FrameworksEvent Coordination

Soft Skills

CollaborationAdaptabilityCommunication

Tools & Technologies

SalesforceSales CloudMarketing CloudAgentforce

Industry Keywords

B2B SaaSCompetitive IntelligenceCompetitive StrategyAI Agents

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define the relationship between Qualified, Piper, and the broader Salesforce ecosystem
Develop enterprise-ready positioning assets covering roadmap, architecture, and integration vision
Build competitive positioning within the Salesforce ecosystem
Collaborate with cross-product marketing and GTM leadership to evolve positioning
Drive cross-cloud positioning enablement programs with Sales Enablement, Sales Leadership, and Product Marketing
Lead product marketing workstreams for flagship events such as Dreamforce
Coordinate event slides, demos, production, and legal review
Partner with onsite staff and demo teams to ensure consistent narrative and positioning
Drive post-event enablement and create field-ready assets
Support go-to-market planning and execution for Piper product releases
Translate product roadmaps into launch narratives and timelines
Build and run launch tiering frameworks

Requirements

What you’ll need

5–8 years of product marketing experience, ideally in B2B SaaS
Experience at a Salesforce ISV or within the Salesforce ecosystem is a strong plus
Proven track record driving success in product positioning and messaging or sales enablement
Deep familiarity with the Salesforce ecosystem, including Agentforce, Sales Cloud, and Marketing Cloud or similar
Comfort navigating technical positioning, especially with AI agents
Strong written communication skills to translate complex concepts into crisp narratives
Background in competitive intelligence or competitive strategy is a plus
Highly collaborative and able to work cross-functionally with Sales, Sales Programs, Product, Success, Demand Gen, and Product
Comfortable operating in a fast-moving, post-acquisition environment with shifting priorities and ambiguity

Benefits

Comp & perks

Competitive compensation
Equity
Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program
Reasonable accommodation during the application or recruiting process