Senior Product Marketing Manager, Sales Cloud – Core

Salesforce

. Serve as the strategic anchor for certain products within the Sales Cloud portfolio .

Posted 10/15/2026full-timeUnited StatesSenior💰 $143,400 - $216,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and management, with a strong focus on developing positioning, messaging, and product narratives that drive customer adoption and value. Capable of influencing cross-functional teams and stakeholders while translating complex product capabilities into compelling market stories.

Highest-signal resume keywords

Product MarketingProduct ManagementStrategic ThinkingStorytellingCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentCompetitive StrategyTechnical AptitudeCustomer Use Case AnalysisContent DevelopmentProduct DemosMarket Narrative TranslationAdoption Content CreationCustomer Success Enablement

Soft Skills

Exceptional CommunicationInfluencing Senior StakeholdersNavigating AmbiguityCollaborationStorytelling Across Audiences

Industry Keywords

Sales Cloud PortfolioCustomer IntelligenceProduct StrategyAnalyst RelationsCustomer Needs AnalysisBuying DynamicsCompetitive Markets

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Serve as the strategic anchor for certain products within the Sales Cloud portfolio
Own product positioning, messaging, value propositions, and technical narratives
Bring competitive and customer intelligence into product storytelling
Partner deeply with Product and become a subject-matter expert on roadmaps, technology, and customer use cases
Translate complex product capabilities and roadmaps into market narratives and influence product and portfolio strategy
Orchestrate the product story across releases, web, content, social, events, demos, videos, and customer stories
Partner with Communications and Analyst Relations to strengthen Salesforce’s category leadership
Define the path to customer value after purchase, including setup, technical guidance, best practices, tutorials, and maturity
Develop adoption content and enablement for customers, partners, Customer Success, and field teams
Align Product, Sales, Marketing, Creative, Communications, AR/PR, Customer Success, and partners around product strategy and messaging
Build the source of truth for consistent and credible product storytelling
Increase product adoption and maturity from purchase to value

Requirements

What you’ll need

7+ years of experience in product marketing, product management, strategy, or a related field
Deep experience developing positioning, messaging, product narratives, and competitive strategy for complex products
Strong product and technical aptitude, with the ability to understand roadmaps, technology, and customer use cases and translate them into business value
Deep understanding of customer needs, pain points, buying dynamics, and competitive markets
Exceptional storytelling and communication skills across executive, technical, and customer audiences
Experience developing product demos, videos, web content, events, and customer-facing content
Experience working with Analyst Relations, Communications, Customer Success, partners, or field teams
Proven ability to influence senior stakeholders and lead cross-functional teams without direct authority
Strategic thinker who can navigate ambiguity and move from strategy to execution

Benefits

Comp & perks

Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program
Incentive compensation may be available for certain roles
Equity may be available for certain roles