Transformation Communications Lead

Salesforce

. Build and run segmented readiness programs and readiness cohorts .

Posted 10/15/2026full-timeUnited StatesSenior💰 $172,500 - $260,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in change management and organizational communications, with a strong focus on audience-segmented messaging and program adoption outcomes. Proficient in utilizing recognized change management frameworks and data-driven strategies to facilitate digital transformation and AI adoption.

Highest-signal resume keywords

Change ManagementOrganizational CommunicationsAudience-Segmented Communication PlansChange Management FrameworksProgram Adoption Outcomes

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Change Impact AssessmentBehavior Change MetricsStakeholder MappingProgram PlaybooksChange NarrativesAlignment BriefsData-Driven Communication StrategyAI Adoption SupportDigital TransformationTechnology Workforce Transitions

Soft Skills

FacilitationAccountabilityCollaborationCommunication

Industry Keywords

Matrixed Technology OrganizationTransformation ProgramsExperience DesignUX ResearchProgram Function

About the role

Key responsibilities & impact

Build and run segmented readiness programs and readiness cohorts
Design differentiated messaging for each audience cohort
Track migration from awareness to active adoption over time
Co-define change impact for 2–3 priority transformation programs with executive sponsors and design program managers
Facilitate structured working sessions
Produce change summaries, heat maps, and alignment briefs
Shape shared language and the organizational narrative around transformation
Write audience-based communications for individual contributors, managers, and leaders
Explain the impact of changes across people, process, and technology
Translate the transformation narrative into implications for daily practice
Co-own the end-to-end reinforcement system for each program
Help Experience Design adopt AI-augmented ways of working and track whether change has landed

Requirements

What you’ll need

7+ years of experience in change management, organizational communications, or internal communications in a matrixed technology organization
Demonstrated accountability for program adoption outcomes
Experience developing audience-segmented communication plans and distinct messaging for different audience groups
Experience partnering with senior or executive stakeholders to assess and define organizational change
Experience producing impact assessments, alignment briefs, and stakeholder maps
Ability to challenge a program's framing of its change and redirect communications when needed
Experience defining and tracking adoption or behavior change metrics
Experience using data to adjust communications strategy
Applied experience with a recognized change management framework, such as Prosci ADKAR, Kotter, or McKinsey Influence Model
Experience supporting AI adoption, digital transformation, or technology workforce transitions is advantageous
Experience establishing a change communications practice, program, or function is advantageous
Experience working in or alongside a design, UX research, or product organization is advantageous
Portfolio of written communications work, program playbooks, manager briefings, change narratives, or stakeholder impact assessments is advantageous

Benefits

Comp & perks

Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program
Incentive compensation may be available for certain roles
Equity may be available for certain roles