B2B Growth Marketer

SalesPlaybook

. Build go-to-market foundations for client engagements .

Posted 9/17/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing with a focus on positioning, messaging, and Ideal Customer Profile (ICP) definition, alongside strong writing and communication skills in both German and English. Proficient in managing LinkedIn as a go-to-market channel, optimizing content operations, and executing LinkedIn Thought Leader Ads.

Highest-signal resume keywords

B2B Marketing ExperiencePositioning And MessagingLinkedIn Automation ToolingContent Operations ManagementCopywriting Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingPositioningMessagingIdeal Customer Profile (ICP) DefinitionContent OperationsLinkedIn AutomationThought Leader AdsContent StrategyContent CreationPerformance Reporting

Soft Skills

Excellent WritingCommunication SkillsHighly OrganizedNatural CuriosityDetail-Oriented

Tools & Technologies

LinkedInLinkedIn AdsContent Management SystemsEngagement Capture ToolsNetwork Expansion Tools

Industry Keywords

Go-To-Market StrategyMarket SegmentationContent NarrativesThought LeadershipClient Engagement

About the role

Key responsibilities & impact

Build go-to-market foundations for client engagements
Segment client markets and define Ideal Customer Profiles (ICP)
Develop positioning and messaging strategies
Create GTM activities and strategy alignment documents, market segmentation and ICP definitions, and positioning and messaging frameworks
Build bespoke LinkedIn content strategies tied to business goals
Establish content narratives, thought-leadership positioning, and content pillars
Set up structured content operations covering creation, approval, distribution, and repurposing
Optimize LinkedIn profiles to build trust and convert visitors
Automate LinkedIn ICP network expansion and the capturing, enrichment, and connecting of profile engagers
Set up and manage LinkedIn Thought Leader Ads
Run bi-weekly content calls with clients
Turn client expertise into content outlines and write content in the client's voice
Manage client communication and project timelines across accounts
Build monthly performance reports tracking content and pipeline development

Requirements

What you’ll need

Hands-on B2B marketing experience across positioning, messaging, and ICP definition
Excellent writing and communication in both German and English
Strong copywriting skills
Comfort with LinkedIn as a go-to-market channel
Experience with content operations and LinkedIn automation tooling, including network expansion, engagement capture, and enrichment
Experience with paid amplification via LinkedIn Thought Leader Ads
Highly organized way of working, comfortable juggling many accounts and moving pieces
Natural curiosity and willingness to learn about different industries and topics
Sharp research habits
Detail-oriented mindset with high standards for quality
Grounded confidence based on real competence
Ability to work with proven frameworks, internal playbooks, and a collaborative team

Benefits

Comp & perks

Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
Working with a manageable number of focused clients (4–6 simultaneously)
Positioning as a specialist expert in the B2B sales landscape
90% remote work and fast decision-making processes
Performance-based compensation based on results
Professional development budget of up to 5,000 CHF annually