SalesPlaybook

Full-stack Engineer

• Own the full lifecycle of GTM-Engine projects, from discovery and system design to execution and measurable pipeline impact
• Translate complex business goals into actionable technical architectures, including automations, integrations, and workflows
• Lead technical validation and client alignment during sales and delivery phases
• Design and standardize signal workflows, enrichment processes, and outbound frameworks
• Integrate and optimize Clay, Teamfluence, Lemlist, and Instantly
• Evaluate and operationalize new data sources such as ad intent, firmographic APIs, and product usage signals
• Build and maintain internal GTM knowledge infrastructure, including playbooks, templates, and Loom walkthroughs
• Establish delivery standards and best practices
• Mentor junior GTM engineers and working students
• Identify winning use cases and translate them into repeatable frameworks
• Collaborate with leadership on service design, new offerings, and GTM methodology refinement

GTM Engineer, German-Speaking

Growth Marketing

• Build go-to-market foundations for client engagements
• Segment client markets and define Ideal Customer Profiles (ICP)
• Develop positioning and messaging strategies
• Create GTM activities and strategy alignment documents, market segmentation and ICP definitions, and positioning and messaging frameworks
• Build bespoke LinkedIn content strategies tied to business goals
• Establish content narratives, thought-leadership positioning, and content pillars
• Set up structured content operations covering creation, approval, distribution, and repurposing
• Optimize LinkedIn profiles to build trust and convert visitors
• Automate LinkedIn ICP network expansion and the capturing, enrichment, and connecting of profile engagers
• Set up and manage LinkedIn Thought Leader Ads
• Run bi-weekly content calls with clients
• Turn client expertise into content outlines and write content in the client's voice
• Manage client communication and project timelines across accounts
• Build monthly performance reports tracking content and pipeline development

B2B Growth Marketer

Sales

• Plan, create, and publish LinkedIn content across multiple accounts
• Support the planning, organization, and execution of webinars
• Follow up on webinars, including lead handling and follow-ups
• Support the creation and structuring of proposals, particularly in the enterprise context
• Provide operational support for marketing campaigns and GTM activities
• Maintain HubSpot records and perform basic analyses, such as contacts, campaigns, and lists
• Support the COO with administrative tasks, such as accounts receivable and projects
• Work closely with the HubSpot Unit Lead
• Contribute to the visibility and market positioning of the HubSpot Diamond Partner Unit

GTM Engineer, German-Speaking

B2B Growth Marketer

Working Student, Marketing, Sales & Admin Support