B2B Growth Marketer

SalesPlaybook

. Segment clients’ markets and define Ideal Customer Profiles (ICP) .

Posted 10/27/2026full-timeRemoteMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing with a focus on positioning, messaging, and Ideal Customer Profile (ICP) definition, alongside strong copywriting and content operations skills. Proficient in leveraging LinkedIn for go-to-market strategies and content amplification.

Highest-signal resume keywords

B2B Marketing ExperienceCopywriting SkillsLinkedIn Content StrategyContent Operations AutomationBilingual Communication (German and English)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Positioning StrategyMessaging FrameworksMarket SegmentationContent CreationContent OptimizationThought Leadership PositioningPerformance ReportingNetwork Expansion AutomationEngagement CapturePaid Amplification via LinkedIn Ads

Soft Skills

Excellent CommunicationHighly OrganizedNatural CuriosityDetail-OrientedGrounded Confidence

Tools & Technologies

LinkedInContent Operations ToolsAutomation Tools

Industry Keywords

Ideal Customer Profile (ICP)Go-To-Market StrategyContent NarrativesThought LeadershipContent Pillars

About the role

Key responsibilities & impact

Segment clients’ markets and define Ideal Customer Profiles (ICP)
Develop positioning and messaging strategies
Create GTM activities and strategy alignment documents, market segmentation and ICP definitions, and positioning and messaging frameworks
Build bespoke LinkedIn content strategies tied to business goals
Establish content narratives, thought-leadership positioning, and content pillars
Set up content operations systems for creation, approval, distribution, and repurposing
Optimize LinkedIn profiles to build trust and convert visitors
Automate LinkedIn ICP network expansion and the capture, enrichment, and connection of profile engagers
Set up and manage LinkedIn Thought Leader Ads
Run bi-weekly content calls with clients
Turn client calls into content outlines and write content in the client’s voice
Manage client communication and project timelines across accounts
Build monthly performance reports covering content and pipeline development

Requirements

What you’ll need

Hands-on B2B marketing experience across positioning, messaging, and ICP definition
Excellent writing and communication in both German and English
Genuinely strong copywriting
Comfort with LinkedIn as a go-to-market channel
Experience with content operations and automation tooling for network expansion, engagement capture, and enrichment
Experience with paid amplification via LinkedIn Thought Leader Ads
Highly organized way of working, comfortable juggling many accounts and moving pieces at once
Natural curiosity and willingness to learn about any industry or topic
Sharp research habits
Detail-oriented mindset with high standards for quality
Grounded confidence based on real competence
Ability to work from proven frameworks, internal playbooks, and team processes

Benefits

Comp & perks

90% remote work
Performance-based compensation based on results
Professional development budget of up to 5,000 CHF annually
Working with a manageable number of focused clients (4–6 simultaneously)
Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
Positioning as a specialist expert in the B2B sales landscape
Fast decision-making processes